Agency Network: 
June 2012
Paper Mate Liquid Paper:  Office


Head of Art: Benjamin Yung Jr.

Print advertisement created by FCB, Brazil for Paper Mate Liquid Paper, within the category: Office Equipment.

Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Executive Creative Directors / Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriters: Ana Mattioni, Rainor Marinho
Art Directors: Diego Rosendo, Palloma Quintale
Photographer: Paulo barros
Illustrator: Julius Ohta
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini
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Sacrilegend's picture

Great idea, excellent execution.

Activity Score 3394
andylefty's picture

Very good. I get confused how such a prestigious awards can accept typos.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Emily Blawyn's picture

good, congrats for campaign

Emily Blawyn
Activity Score 114
Graphic Designer
Sophie Campbel's picture


Sophie Campbel
Activity Score 164
Ava Spears's picture

great idea, simple

Ava Spears
Activity Score 144
Pseudozombie's picture

great campaign! loved it. should do something interactive with it like what Tipex did.
Oh, and loved the copy!

Activity Score 46
the_lizard_king's picture

Simpathetic??? Shouldn't it be sympathetic?? What a sym'pathetic' mistake!

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

karruza's picture

love this hahaha, laugh at every series

Activity Score 288
the pencil's picture

Great series. Could imagine all the fun doing it.

the pencil
Activity Score 235
Art Director
Rashidy's picture

simple is great

Activity Score 72
Art Director at Senior Art Director, Synergy Advertising
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