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Sunflower

Agency Network: 
Published/Aired: 
April 2010
Pantene Print Ad -  Sunflower

Description

Print advertisement created by Grey, Vietnam for Pantene, within the category: Health.

Caption

Pantene. Shine

Advertising Agency: Grey Group, Vietnam
Creative Director: Aditya Upadhyaya
Art Director: Rajib Gupta
Copywriter: Rajib Gupta, Aditya Upadhyaya
Illustrator: Arnuphap Wimonchayanurak (Day), Anh Tuan Tran Nguyen
Photographer: Dusit Phongkraphan ( Otto )
Additional credits: Chamlong Intarach (Banana) / Professional Image
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Highest Rated

Guest's picture

I get it this way, even a model left, just a single hair she drop still shine..

Guest
camozzi's picture

y esto es....

camozzi
Activity Score 20
Copywriter at Y&R Argentina
rehpani's picture

CAMOZZI

LAS FLORES SIEMPRE BUSCAN LA LUZ, ENTONCES YO ENTIENDO QUE LA PERSONA SE ACABO DE LEVANTAR DE LA CAMA Y DEJÓ EL BRILLO SOBRE LA ALMOHADA OSEA LA LUZ QUE LA FLOR BUSCA!!!!

rehpani
Activity Score 312
Etorres Publicidad/ITSU
art.vs.commerce's picture

shouldn't the model still be there. Where is the light source coming from?

art.vs.commerce
Activity Score 566
Art Director
Guest's picture

I believe the Model was there and thats why the flower is following the light of the shiney hair. She must have left and the flower is still there...

Guest
dreadboy's picture

pantene, with a new pillow-polish formula maybe? :))

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

meraj's picture

hey i liked da visual of it very much.... they did able to enhance da magnitude of the SHINE in such way which will have an impact on consumers mind like--- Pantene knows how can u make your's shining

meraj
Activity Score 216
university
kalpesh78's picture

don't get the idea... but my guess is that the woman must've slept in bed with wet hair washed in pantene (which she forgot to wash off) and the shine got stuck to the pillow / place where she sleeps...

phew.
Bad ad.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

TommyO's picture

Unless Pantene started selling bed sheets or lamps... I don't get it.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

sandipkayal's picture

art is so good

sandipkayal
Activity Score 270
Art Director at LOWE LINTAS |

a CREATIVE drop

Guest's picture

haha, yeah i think the model should still be there

Guest
Guest's picture

so so forced...
great art

Guest
sreelax's picture

Its done by Koshi electrical 2000

sreelax
Activity Score 21
Creative Director at Creative Director, PUSH INTEGRATED COMMUNICATIONS, BANGALORE |

Sreelax

Guest's picture

it makes your dandruff so shining, doesn't it?

Guest
Marlus Lau's picture

A little too much, is it not?

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
AssassinX's picture

A bit boring.

Is this a scam work?

AssassinX
Activity Score 1329
Guest's picture

Funciona mejor para una marca de detergente o algo así.

Guest
Guest's picture

Waaaaaaay too much to get to the point!

Guest
dollypoppin's picture

I got it.. But shouldn't the model still be there? I mean.. the light/shine must have come from her hair, now that she's not on the scene, how could there still be that light? @_@

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

theanc's picture

Weird visual for a plain idea.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

I live in Vietnam and have NEVER, EVER seen this ad. Please, let's stop the madness.

Guest
kevgroat's picture

3 stars because they used a beautiful sunflower

kevgroat
Activity Score 175
Guest's picture

I get it this way, even a model left, just a single hair she drop still shine..

Guest
Miss Copywriter 22's picture

ha ha they have taken "Shine" too seriously.....what a waste of a concept that could have sold......

Miss Copywriter 22
Activity Score 175
Copywriter
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