Also From This Campaign 6
Description
Print advertisement created by Grey, Brazil for Pantene, within the category: Health.
Behind a great man there is always a woman who uses a great shampoo.
Creative Directors: Silvio Matos
Art Director: Guy Costa
Photographer: Paulo Macini
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Highest Rated
Its a very good ad, a different approach, I liked this ad.
I dont understand why people cant get such a nice & effective ad, and what's wrong with copy.
Great ad gyus...
keep it up.
The hair is terrible!
And the line... Behind a great man there's always a woman who uses great shampoo... So? What? To make the great man look like a failed transvestites-in-training?
*No offense to gays. I mean, gay men have taste. And they definitely would also use great shampoo.

No offense taken, because transvestites, for the most part, are straight men who dress as women.
And I dont know any gay man who would dress as abysmally as this model.
people here are blind?
the guy dont have long hair.
that long hair belong to a woman... and she is REALLY behind the guy.

Uhm... no. It's very clever Photoshop work. Look closer.
If this ad would go with your explanation then may be it would work :)
dclxvi
I got it. There should be a woman behind the guy. But there isn't! Looks like the guy is dressing her scalp. Ugly.
Ok, i see it now, there's a woman behind the guy... but still the copy is still BbbBbBBBbAd to the bones.
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Change it, change it now coz they will tomorrow.
HAHAHA this ad reminds me of a nip/tuck chapter.
What a weird concept...
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Don't try to stand out of the crowd; avoid crowds altoghether.
I can't tell if they tried to put a woman behind him (god forbid) or if it's just bad photoshop.
behind a man... sounds strange for me :D
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www.cargocollective.com/renancorrea
Its a very good ad, a different approach, I liked this ad.
I dont understand why people cant get such a nice & effective ad, and what's wrong with copy.
Great ad gyus...
keep it up.

I think the ads are good, a bit strange, but good. The guy in this ad is hot :)