Guy, 1

Campaign
Agency Network: 
Published/Aired: 
April 2008
Pantene:  Guy, 1

Description

Print advertisement created by Grey, Brazil for Pantene, within the category: Health.

Caption

Behind a great man there is always a woman who uses a great shampoo.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos
Art Director: Guy Costa
Photographer: Paulo Macini
Copywriter: Silvio Matos
Photographer: Marlos Bakker
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Highest Rated

picopalqlea's picture

he looks like a drag-queen regreting himself...

picopalqlea
Activity Score 999
CR_AD's picture
CR_AD
Activity Score 413
Other
Cris's picture

...and on a beautiful woman there is always a millionaire...

Cris
Activity Score 47
Art Director at art director
SeanMartin's picture

Sorry, but this is a little too weird for me.

SeanMartin
mark3r's picture

This guy doesn't look the type that likes women... bad art direction, bad cast, bad concept.

mark3r
Activity Score 1949
Art Director at Scout
Favete's picture

You said it before me... damn!

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

Zeus's picture

WTF???

Zeus
Activity Score 906
somewhere
picopalqlea's picture

he looks like a drag-queen regreting himself...

picopalqlea
Activity Score 999
MINAKA MORI's picture

HAHAHA this ad reminds me of a nip/tuck chapter.

What a weird concept...

MINAKA MORI
Activity Score 90
Advertising |

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Don't try to stand out of the crowd; avoid crowds altoghether.

Hibon's picture

the women was a airbag ad and this is a airboring ad. (i'm used to better work from Brazil agencies)

Hibon
Activity Score 3734

Simple ideas are the best !

blockzero's picture

As a male with long hair (very tiny market) I actually find these to be a little funny. I'll use whatever shampoo I can find but if my girlfriend has a nice product that wont have me in tangles all day I'll use it. Seeing men with "beautiful" hair is a little odd, and it ties in well with having a woman with great shampoo behind her man.

The killer here is the outfit he is wearing. Why is he dressed like a metro with womanly hair? and that thing around his neck... Ugh. Perhaps they should have found male model that didn't look like he was trying so hard.

blockzero
Activity Score 15
carolg88's picture

bad bad bad retouching of images. the scarf and the chst are bulky in a way physics cannot explain. the neck certainly doesn't belong to him and this chin is yelling don't crop me.

carolg88
Activity Score 24
INCOMUM Design & Concept / UFRJ
SeanMartin's picture

>> "in a way physics cannot explain"

But a good gym work out plan can.

SeanMartin
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