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Brunette

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Grey, Brazil for Pantene, within the category: Health.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos
Art Director: Guy Costa
Copywriter: Silvio Matos
Photographer: Marlos Bakker
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Highest Rated

Guest's picture

What's the name of this model?

Guest
john doe's picture

so?

john doe
Activity Score 1571
Art Director
Zane's picture

I don't get it.

Zane
Activity Score 110
Copywriter at Madrid
eclipse011's picture

If you look beyond the 2 big dots, there's a small red dot on the left of her face, in her hair. But it's too small to read the text...

eclipse011
Activity Score 44
Art Director at Scheepens reclame adviseurs
danaspooky's picture

The text says: "Pantene with pro vitamins"

I really don't get it. I wonder if they are trying to suggest that using Pantene shampoo vitamins makes women so strong that boobs get bigger?
:S

danaspooky
Activity Score 6
Favete's picture

Dude, not THAT text, the one next her right ear.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

pacciotti's picture

Big, bold, beautiful boobs will never go out of style! Hurray!

pacciotti
Activity Score 19
publicis romania
Crisp One's picture

agreed...this ad gets five stars

*****

Crisp One
Activity Score 2005
Other at New York
carolg88's picture

as long as they don't look 5 times the size of the neck of the owner...

carolg88
Activity Score 24
INCOMUM Design & Concept / UFRJ
Crisp One's picture

they could be 10 times the size...shit....

Crisp One
Activity Score 2005
Other at New York
JORDI's picture

Wonderbra?

JORDI
Activity Score 96
GRAPHIC DESIGNER |

****************
better quicktime...

karankal's picture

That red dot with unreadable text had better be saying something clever enough to redeem the blunder bra.

karankal
Activity Score 52
Copywriter
pierrelastname's picture

FAKE!

pierrelastname
Activity Score 2869
Copywriter
marlaa's picture

i think it's an ad about the power of silicone: whether you put it in Pantene shampoo or in boobs, it will make you look better :)

marlaa
Activity Score 60
copywriter
brain123's picture

I'm sorry, I just can't look at her hair... but can you blame me?

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
burocreativo's picture

It's not real hair fake world. I zoomed in and translated it: “Garanteed that your hair will be the second thing he notices”. I guess the first thing would be that his wife just spent the kid's college fund to look like Jessica Rabbit.

burocreativo
Activity Score 8
burocreativo
burocreativo's picture

It's not real hair fake world. I zoomed in and translated it: “Guaranteed that your hair will be the second thing he notices”. I guess the first thing would be that his wife just spent the kid's college fund to look like Jessica Rabbit.

burocreativo
Activity Score 8
burocreativo
burocreativo's picture

Note to self: Double posting is the fastest to looking like an idiot.

burocreativo
Activity Score 8
burocreativo
geek's picture

So is not constructing your sentences correctly, dolt.

geek
Activity Score 41
SeanMartin's picture

So are these two women the ones standing behind the men in the other Pantene ads? Might explain why the guys are smiling.

SeanMartin
Hibon's picture

Is this a airbag ad ? Don't get it, even with the vitamine illusion.. (free work)

Hibon
Activity Score 3734

Simple ideas are the best !

TexasH's picture

OK I GET IT! The two others ads with men? Should be like a transparent page on this ads. So : before each man is a woman with great hair - you turn the page and TIN TIN!

TexasH
Activity Score 365
copywriter
Renan Correa's picture

Anyways, congratulations girls!

www.correa.carbonmade.com

Renan Correa
Activity Score 186
Copywriter |

-------------------------
www.cargocollective.com/renancorrea

carolg88's picture

it says something like "garanta que el cabello sea la segunda cosa que el va a reparar en usted", which means "make sure your hair is the second thing he'll notice about you"

carolg88
Activity Score 24
INCOMUM Design & Concept / UFRJ
konekt's picture

nice tits

konekt
Activity Score 60
Copywriter
HowardRoark's picture

the text in the circle says something like: MAKING YOUR HAIR THE SECOND THING THEY WILL NOTICE ABOUT YOU

HowardRoark
shibhy's picture

just another excuse to use boobs in an ad. nothing clever about it. same o' same o'. give us a brek

shibhy
Guest commenter's picture

PANTENE: Stringy mousy hair, but huge knockers!

Guest commenter
wilramico's picture

ok, is good idea

wilramico
Activity Score 4
Creative Director at director creativo wipe colombia
yomo's picture

I don't see why this is necessary to sell shampoo. My self worth is not caught up in my bra size, thank god.

yomo
tangerine's picture

This is so unbelievably offensive and disrespectful to women I can hardly type.

tangerine
Stacy's picture

After reading your comments, I have to say that most of you are men. What bra are you talking about? First of all, this woman is not wearing a bra. Second, have you ever heard of photoshop? And finally, I think I have just seen the best reason to NOT use Pantene anymore.

Stacy
Guest commenter's picture

I love it. It's playing a joke off of the Pro-V line. Pro-V Shampoos- Pro-V blouses. They are encouraging woman to ware V neck lines.

Guest commenter
Cleo's picture

This is an idea from an intern level.

Cleo
Guest commenter's picture

This is not targeting women as direct consumers. This ad is made for men to bring the shampoo home and at the same time hammer the brand into their heads. After that, it is easy to sell them a men's line.

Guest commenter
NomadDCLXVI's picture

nice boobs... ahhhhh and hair also :)))))

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest commenter's picture

She has hair? I didn't even notice...

Guest commenter
miks04's picture

you're supposed to be selling shampoo. not boobs.

miks04
willemdewijs's picture

After reading the comments and searching for the text. I finally found it. I was totally distracted
I must give credit for that.

Willem

willemdewijs
Activity Score 11
Art Director at Junior academie
Guest's picture

Great Boobs - Small Idea

Guest
Guest's picture

Nice image. Bad execution/

www.vamosfalarmal.com.br

Guest
Guest's picture

whats the big idea of this ad, i don't get it ..

Guest
kaviar's picture

shampoo ads or breast enlargement ads??? hahahaa

kaviar
Activity Score 8
Guest's picture

What's the name of this model?

Guest
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