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Blond

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Grey, Brazil for Pantene, within the category: Health.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos
Art Director: Guy Costa
Copywriter: Silvio Matos
Photographer: Marlos Bakker
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sp101's picture

can't read the text.her boobs are fake. the ad is fake!

sp101
Activity Score 137
advertising
kurtberengeiger's picture

And she's not blond.

kurtberengeiger
Activity Score 7323
Copywriter
Mandark's picture

let's make an add and make sure that works with the subconscious. we'll let them see boobs but actually think "my gosh what a beautiful hair" i may have ADD...didn't make it paste my eyes...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

pierrelastname's picture

RIGHT !

pierrelastname
Activity Score 2869
Copywriter
CR_AD's picture

it's free ! boring !

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
ackattak's picture

Sweet cans!
Also, this campaign is a blatant rip-off:
http://adsoftheworld.com/media/print/new_york_fries_fake

Boooooooo!

ackattak
Activity Score 396
Copywriter
SeanMartin's picture

Uh... right...

Maybe it's a cultural thing.

SeanMartin
feel's picture

num deu pra entender, o que diabos tem escrito nesse circulinho??

feel
Activity Score 168
jorj's picture

the ad says real hair in a fake world or something like that.

jorj
Activity Score 638
Art Director at Senior Art Director
jorj's picture

she should cover her face.

jorj
Activity Score 638
Art Director at Senior Art Director
Mandark's picture

@ jorj

do we care anymore if they're fake? fake boobs = fake world? that's a bit...drastic.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

clairec's picture

These ads are utterly repugnant. Talk about insulting a woman's intelligence. I can't believe they got the green light from the client.

clairec
Activity Score 256
Gilberto de Almeida's picture

Text: "Ensure that your hair will be the second thing he will look at."
MatosGrey - Brazil

Gilberto de Almeida
Activity Score 11
Other
Hibon's picture

Kind of work in Europe that makes women hate the product.

Hibon
Activity Score 3734

Simple ideas are the best !

carolg88's picture

it says something like "garanta que el cabello sea la segunda cosa que el va a reparar en usted", which means "make sure your hair is the second thing he'll notice about you"

carolg88
Activity Score 24
INCOMUM Design & Concept / UFRJ
keddy's picture

So what are they selling again? Fake boobs?

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

babahall's picture

Really...why bother with copy? With Boobs like that no one's gonna even realise its an ad, much less a pseudo intelligent one...

babahall
Activity Score 43
Other
Anurag Sahu's picture

looks more or less like an Breast Enhancement Ad, or an ad that says
" Bra for xxl "

He notices only one thing and hangs on to it, doesn't give a f*** about hair..

Anurag Sahu
Activity Score 102
CopY Writer
HowardRoark's picture

the text in the circle says something like: MAKING YOUR HAIR THE SECOND THING THEY WILL NOTICE ABOUT YOU

HowardRoark
SWReedy's picture

If you are trying to appeal to a woman's sense of humor, you don't do it from a 14 year old boy's perspective.

SWReedy
Activity Score 30
Art Center College of Design
Guest commenter's picture

love it!
great
tits!

Guest commenter
Guest commenter's picture

To the loser who said 'love it great tits' clearly you have less brain cells than an amoeba and need a girlfriend. Maybe one day you will view women as something more than airbrushed eye candy

Guest commenter
Guest commenter's picture

Not to mention the fact that they are not great tits, they are tits that more closely resemble a pair of melons than anything normally attached to a human being

Guest commenter
mamasama's picture

They look as if they hurt. As if her skin hurts. Poor thing!

mamasama
lolboobz's picture

Someone who has never used shampoo and does not know what it is used for is going to think you rub it on your chest to make your boobs grow.

lolboobz
meganlynnrooney's picture

*NEWSFLASH!* Women do NOT like their breasts to be stared at! Nor any part of our bodies for that matter, we are not decoration for your viewing pleasure! We are human beings just like you! With hopes and dreams and brains and flaws

*NEWSFLASH* Selling sex is WRONG! It creates depression in women, along with low self-esteem and unattainable standards of beauty.

Not to mention you are giving temptation to men and dumbing them down.

IF THIS WAS YOUR WIFE, GIRLFRIEND, FIANCE, DAUGHTER, SISTER, AUNT, COUSIN, WHAT WOULD YOU THINK? WOULD YOU APPROVE? Because that IS someone's sister, mother, and so on....

meganlynnrooney
Guest commenter's picture

wow, really intelligent guys! What makes you think that women will rush to buy pantene after seeing huge breasts?! Are you really that F*%&ing stupid?!

BAD COPY

Guest commenter
Guest commenter's picture

wow, really intelligent guys! What makes you think that women will rush to buy pantene after seeing huge breasts?! Are you really that F*%&ing stupid?!

BAD COPY

Guest commenter
Anurag Sahu's picture

" Someone who has never used shampoo and does not know what it is used for is going to think you rub it on your chest to make your boobs grow. "

This was really REALLY FUNNyyyyyyyyyyyyyyyyyyyyyyyyyy.. oops typo !!
Mahn You should try stand up comedy. Mind it ! dun sit down, its easier to run when people throw stuff at you... rofl

Anurag Sahu
Activity Score 102
CopY Writer
Guest commenter's picture

Hmmm .... For this Pantene goes on my boycotted products list. Shame really, cos its quite good shampoo.

Guest commenter
veemaster's picture

Boom...!

veemaster
Activity Score 33
Faithidea
Guest's picture

the worst part is that pantene ( women's product) came up with this....ill tell u this much..its anot that appealing to women as it to men

Guest
Guest's picture

Am only looking at the boobs...not really what I should be looking at right?

Guest
DJVassallo's picture

purely cultural concept:
- extra "hot latinos" only will see boobs, while latin girls will get it better
- correct, she´s not actually blonde (for brazilians maybe yes)
- this ad is absolutely a big no-no since it´s sexist and uses women as an object (again pretty common stereotype in latin cultures)
- this idea could never have been approved in Europe

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

hermotsura's picture

they look as if they're gonna explode or something, i didn't even get to the hair/shampoo logo, etc. pretty dumb, a failed attempt at funny/smart/original. gross. sexist. it almost reads as if women's one and only thought is to impress men: if not with painful boobs, then with hair. anything to impress a man, wtf? never buying pantene again.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

hermotsura's picture

they look as if they're gonna explode or something, i didn't even get to the hair/shampoo logo, etc. pretty dumb, a failed attempt at funny/smart/original. gross. sexist. it almost reads as if women's one and only thought is to impress men: if not with painfully big boobs, then with hair. anything to impress a man, wtf? never buying pantene again.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

Guest's picture

I can't read all but

i reach see " su cabello sera la segunda cosa" "her hair will be the second thing...." that is all i read!!! What says!!!!?? good boobs, not idea.

Guest
woman_objectofdesire's picture

see more examples of sexist advertising world-wide:
www.flickr.com/sex-sells

woman_objectofdesire
Activity Score 4
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