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July 2018
Panhellenic Lifeguard School: The Last Dive
Panhellenic Lifeguard School Print Ad - The Last Dive

Description

When it comes to swimming fatalities the statistics for Greece are harsh. The country ranks first in Europe in number of drownings and second in the world. This is mostly because of lack of lifeguards in beaches and swimming pools. This ad was created to help The Panhellenic Lifeguard School stress the fact and invite more people to apply for lifeguard training.

Print advertisement created by Ogilvy, Greece for Panhellenic Lifeguard School, within the category: Education.

Caption

In 2017, 365 people dove for the very last time.

And more people risk their lives daily because of unattended swimming. Train as a lifeguard now and help save lives.

Advertising Agency: Ogilvy, Athens, Greece
Creative Directors: Yiannis Sideris, Angeliki Kornelatoy
Art Director: Panos Pagonis
Copywriter: Yota Mazioti
Illustrator: Tereza Ferentinou
Business Unit Director: Despina Stathopoulou
Account Executive: Lydia Papantonopoulou
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