When it comes to swimming fatalities the statistics for Greece are harsh. The country ranks first in Europe in number of drownings and second in the world. This is mostly because of lack of lifeguards in beaches and swimming pools. This ad was created to help The Panhellenic Lifeguard School stress the fact and invite more people to apply for lifeguard training.
Print advertisement created by Ogilvy, Greece for Panhellenic Lifeguard School, within the category: Education.