Agency Network: 
Published/Aired: 
March 2011
Panda Natural Liquorice:  Sea
Panda Natural Liquorice Print Ad -  Sea

Description

Print advertisement created by TBWA, Finland for Panda Natural Liquorice, within the category: Confectionery, Snacks.

Caption

If you love liquorice, all you see is panda.

Advertising Agency: TBWA, Finland
Creative Director: Erkko Mannila
Copywriter: Ilkka Ruotsalainen
Art Director: Jouni Seppänen
Production AD: Lauri Boren
Account Director: Reino Tikkanen
Account Manager: Karolina Mattsson-Nordberg
Photo / CGI / Retouching: Fake Graphics
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Highest Rated

Mr. Green's picture

The only thing I can see is a really bad ad.

Mr. Green
Activity Score 112
Art Director at Porco Preto advertising
atb2005's picture

Great job, guys.

atb2005
Activity Score 13489
Glut's picture

Nice visual, just that

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
Tejónidas's picture

Cool art direction, I hate liquorice, but i see a panda.
=)

Tejónidas
Activity Score 243
Creative Director
Tejónidas's picture

Cool art direction, I hate liquorice, but i see a panda.
=)

Tejónidas
Activity Score 243
Creative Director
mr.x's picture

Cool idea but it doesn't work for me. I don't think it works for the product either. If I love liquorice, then all I see should be liquorice, not panda.
The shape of the panda liquorice is quite unique, you could've used that shape in the photo instead of a panda. Very good art direction though.

mr.x
Activity Score 978
Forsbergs Skola
atb2005's picture

According to this ad, when you think of liquorice, you think of Panda, the best liquorice brand. :)

atb2005
Activity Score 13489
mr.x's picture

I know that the brand is Panda, still not working for me.

mr.x
Activity Score 978
Forsbergs Skola
desailly's picture

Sorry, I honestly don't mean to be rude, but are you an idiot?

desailly
Activity Score 466
Copywriter
mr.x's picture

This is not youtube.com, take your dumb comments else where. If you're going to say I'm an idiot, at least tell me why you think that, dumbass!

mr.x
Activity Score 978
Forsbergs Skola
JeffP's picture

I like the concept.

JeffP
Activity Score 802
Marketing Manager at TomTom
TommyO's picture

I saw a panda in the thumbnail, but it's gets harder for me to find it the more I enlarge the picture.
Nice art direction.

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Boxey's picture

So so.

Boxey
Activity Score 8847
Melaleuca In-House
Jefferson's picture

at least it is unique to the brand itself, love it : )

Jefferson
Activity Score 235
The One Academy
Boris Batkin's picture

This is good. Much better than the previous stuff that has been here.

Boris Batkin
Activity Score 40

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

dollypoppin's picture

I see a panda too. :)

dollypoppin
Activity Score 1385
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

desailly's picture

My first CD would have said, "if you have to explain the visual with the copy, it doesn't work".

Mind you, he was a prick.

desailly
Activity Score 466
Copywriter
pez's picture

I don't see the panda. Am I an idiot? (don't answer) :)

pez
Activity Score 1770
Creative Director
Helmet Chrome's picture

Clever.

Helmet Chrome
Activity Score 254
Art Director
saso36's picture

nice ad :)

saso36
Activity Score 4
Mr. Green's picture

The only thing I can see is a really bad ad.

Mr. Green
Activity Score 112
Art Director at Porco Preto advertising
LittleJoe's picture

Mi è semblato di vedele un panda!

I like it even if it's harder to see the panda with the larger image

LittleJoe
Activity Score 345
Graphic Designer at Torino
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