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Highest Rated

arstewar's picture

typeface a little hard to read

arstewar
Activity Score 232
Art Director
pest0's picture

Is that supposed to be a piece of news the italian public urgently needs to hear (and act on)?
Totally irrelevant ad.

pest0
Activity Score 55
Ogilvy&Mather Frankfurt
Saltsea's picture

This is a clever ad. Very good piece.

Saltsea
Activity Score 319
Creative Director
puppiepoppy's picture

Actually, the pandas are flourishing there, with new pandas born due to conservation. It's not the trees.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Twombl's picture
Twombl
Activity Score 180
Copywriter
Geko's picture

That's what I call a great ad.

Geko
Activity Score 161
Art Director
rosss's picture

Wowwww!
Love it!

rosss
Activity Score 146
student
monicamexico's picture

I've seen so many WWF ads that tweak the panda logo . . it's nothing new.

monicamexico
Activity Score 830
john doe's picture

regarding...
... that the panda is nowadays a national emblem in china,
that poaching of the giant panda is in china under death penalty
and that the chinese government ist working tightly together with the wwf ...
i highly doubt that the wwf even knows that this ad exists.

btw: playing with the panda-logo is pretty old

john doe
Activity Score 1571
Art Director
Geko's picture

I don't get this comment. This is a local campaign, it's not chinese.

Geko
Activity Score 161
Art Director
john doe's picture

and?
ignoring the facts about the panda... do you think this ad has any relevance on the italian public?
think of a hole bunch of projects that the wwf is actually supporting. they might really need public awareness. and even better: a call for action.
this ad here is just made to impress on award shows and misses the demand of a social campaign.

john doe
Activity Score 1571
Art Director
gmint7's picture

:::J:::

If it made me remember ...
I think it works as a campaign..

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

gmint7's picture

:::J:::

AHAHA
playin with logo is old, but this is new thinking

LOVE IT

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

arstewar's picture

typeface a little hard to read

arstewar
Activity Score 232
Art Director
slithers10's picture

S&D

if your blind its hard to read

slithers10
Activity Score 112
Student |

dk

biabitch's picture

cute! easy to get.

biabitch
Activity Score 298
saatchi
Luis Maram's picture

Fantastic. Big, big idea... two thumbs up.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

the_dejawoo's picture

So cute idea. :)

the_dejawoo
Activity Score 98
Copywriter
the_dejawoo's picture

So cute idea. :)

the_dejawoo
Activity Score 98
Copywriter
Fatina's picture

Non conventional. Out of standard, great idea!!!

Fatina
Activity Score 3
Rajib's picture

Great Idea...

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

kergu's picture

Like allways!!! nice work!

kergu
Activity Score 6795
GMX_EMail's picture

Nice to look at, but the call for action is missing. Ok, so deforestation is bad for pandas. What do I do now?

GMX_EMail
Activity Score 22
vekialvivo's picture

Art and concept are outstanding. Copy is poor and redundant. I don't need it to describe what I'm seeing. Instead it should say something like: Help pandas by stopping deforestation in China. This is a call to action, not an image description. If you are going to describe what I'm seeing then why bother creating a visual?

vekialvivo
Activity Score 32
Creative Director |
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