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Water-proof

Campaign
Agency Network: 
Published/Aired: 
August 2010
Panasonic:  Water-proof

Description

Print advertisement created by The Campaign Palace, Australia for Panasonic, within the category: Electronics, Technology.

Caption

Lumix FT2 — Water-proof. Drop-proof. Frost-proof.
Panasonic

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Directors: John Koay, Matt Swinburne
Copywriters: Matt Swinburne, John Koay
Account managers: Mel Gill, Mark Leadercramer
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Highest Rated

Guest's picture

I like that it is very subtle. On close examination you see that it was actually shot in a water tank. I'd rather it go this route than be hit over the head with the obvious 2 x 4 execution. Nice. Simple. Direct & clean.

Guest
Guest's picture

to subtle, I still need to see the water, ice etc. ads are suppose to be easy to "read".

Guest
Guest's picture

You can tell it's in the water. look closely and you can see air bubbles.

Guest
Guest's picture

Excelente y claro.

Guest
Guest's picture

I think I need bubbles

Guest
capywriter's picture

there are tiny bubbles...

capywriter
Activity Score 5512
Copywriter at Freelance
benihana77's picture

Really quick to read, oddly enough. The second you see "waterproof" it all comes to together in a wave. It's so simple, they just took the obvious solution, took out the cliche of the water, and somehow made it work. Occam's Razor still holds sway!

The other ones in this campaign aren't quite as effective as this one, but you can't always bat 1000.

benihana77
Activity Score 86
Graphic Designer |

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http://benpaddockdesign.com/ihadathought/
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Guest's picture

I like that it is very subtle. On close examination you see that it was actually shot in a water tank. I'd rather it go this route than be hit over the head with the obvious 2 x 4 execution. Nice. Simple. Direct & clean.

Guest
Anonymous Author's picture

Nice. Very subtle. Water bubbles look like cocaine flecks. Or dandruff.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Admonger's picture

The concept of the entire campaign is fine, nevertheless the art direction should have been more convincing.

Admonger
Activity Score 18
Copywriter
jbuckingham's picture

Too subtle, just not interesting enough

jbuckingham
Activity Score 915
Guest's picture

Nice, i like it, but it seems like no one is really satisfied with ads these days. theres always something wrong

Guest
IRONWORKS's picture

GOOD!!!

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
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