Agency Network: 
January 2008
Panasonic:  Moon


Print advertisement created by Fischer, Brazil for Panasonic, within the category: Electronics, Technology.


Up to 28x zoom. The new Lumix FZ18.

Advertising Agency: Fischer America, São Paulo, Brazil
Creative Directors: Flavio Casarotti, Pedro Capeletti
Art Director: Silvio Medeiros
Copywriter: Thiago Carvalho
Photographer: Getty
Log in or register to post comments
JAGGY's picture

Stop exploiting moon everytime you have to make a zoom ad.

Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

A.G. Pennypacker's picture

Agreed. Besides, I like this one better. AND they were first.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Jarne von Wolfsburg's picture

* * * * *

this moon looks great and the idea is good

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

Stewart's picture

The 14.205 ad that exagerated the zoom efect. Stop, please.

Activity Score 67
icvisuals's picture

It's good and it's not. If that makes any sense.

Activity Score 24
Graphic Designer |

iz the wiz

360 grados's picture

Great idea

360 grados
Activity Score 305
Graphic Designer
Bundy Agency's picture

I love the concept, the art is a little sloppy, the lighting feels unnatural and the croppings fairly loose and whats with that grey bar next to the logo (or is that a panasonic thing they do on everything)

Bundy Agency
Activity Score 597
Art Director
A to the G's picture

You're right... from what I've seen when the moon crashes into us the light here does seem a little unnatural.

A to the G
Activity Score 61
vidya.shankaran's picture

if the moon is so close to the earthhou with Earth between Sun and moon, it would be very dark since the earth would be casting its shadow on the moon and if the moon is between sun and earth, the place the moon is touching the earth would be shadowed out. The shadow is on the wrong side of the Moon/Earth...

I cant explain the eerie light where the moon is touching the earth....I never thought I would frame such a sentence in my life, EVER..!!


Activity Score 724
A to the G's picture

Well.. if it was crashing into a major urban area and everyone was so excited that they decided to take a picture at the exact same point in time there would be a possible flash burst and reflection equal to what you're seeing here.

I think this is totally accurate scientifically. Though it would also open a portal to hell it's a secondary point as we'd all be busy up loading the photo to Flickr be fore dying.

Who should I pass the bong to?

A to the G
Activity Score 61
IrisAndSky's picture

how does the moon have a such a bright reflection facing earth so close...

Activity Score 25
Holmes Pollard & Stott
everartz's picture

this isnt brazil's week!!.. im sad :(

Activity Score 7613
Art Director |

| everartz |

unlimilove's picture

Done before:

The light comes from the flash...


Activity Score 57
Graphic Designer |

Some of my best friends are softwares

kergu's picture


Activity Score 6795
chinaski's picture

DONE. There was the statue of liberty getting 'vacuumed' into the city. And it was also about zoom.

Activity Score 951
gaeldube's picture

One word. BAD!

Activity Score 13
Creative Director at Asatsu-DK Japan
Featured Content

Latest Collections