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Frost-proof

Campaign
Agency Network: 
Published/Aired: 
August 2010
Panasonic:  Frost-proof

Description

Print advertisement created by The Campaign Palace, Australia for Panasonic, within the category: Electronics, Technology.

Caption

Lumix FT2 — Water-proof. Drop-proof. Frost-proof.
Panasonic

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Directors: John Koay, Matt Swinburne
Copywriters: Matt Swinburne, John Koay
Account managers: Mel Gill, Mark Leadercramer
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TommyO's picture

Not much "Frost", is it? Other two are better.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

enough frost to support weight of camera on just the string, i guess.

Guest
Guest's picture

I agree.

Guest
Guest's picture

Maybe it's just me but I think needs a shadow to help show that it is being held up by the frozen strap.

Guest
Sushi lover's picture

the whole campaign is okay, the art direction could be better

Sushi lover
Activity Score 907

Dream needs to be big!

Billoughsby's picture

Well as long as we're picking nits, the physics of this one hits you as all wrong. You can tell by the attitude of the hand that it is not holding the camera horizontally. It is dangling it. Pretty obvious.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Anonymous Author's picture

Underwater one looks more frosty.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

cryingmouse's picture

I think, the water & ice should be more

cryingmouse
Activity Score 49
Copywriter at CW
Guest's picture

i agree with u...

Guest
thaistylez's picture

multi-mind to much benefits.

thaistylez
Activity Score 224
Burapha University
himanshu prabhakar's picture

NOTHING!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Dzsoi's picture

Is it creative even a bit? Just asking.

Dzsoi
Activity Score 8609
Copywriter
IRONWORKS's picture

I think the other two ads are better than this.

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
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