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Agency Network: 
Published/Aired: 
August 2011
Panasonic Print Ad -  Eye

Description

Print advertisement created by Ogilvy, Reunion for Panasonic, within the category: Electronics, Technology.

Caption

Baby wake up call. Panasonic Baby Monitor.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Copywriter: Lucas Antunes
Art Director: Daniel Corrêa
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The JACK's picture

good execution...but... horrible to see...

The JACK
Activity Score 438
Marketing Manager
Seriously Crazy's picture

eeeww..

Seriously Crazy
Activity Score 638
kleenex's picture

yep....

kleenex
Activity Score 55179
Web Designer/Developer
Roger Keynes's picture

More like watch what your baby eats ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

fotdot's picture

Scary baby!

fotdot
Activity Score 673
Creative Director
ace85le's picture

Not even an ounce of appealing.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

mr.x's picture

Nice visual bad concept.

mr.x
Activity Score 998
Forsbergs Skola
Ordozgoiti's picture

WTF doesn't even come close...

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
jinfan102's picture

E W W W W... baby swallowing an eyeball. I wish I didn't see this ad just before bed time :(

jinfan102
Activity Score 160
Reality Check's picture

A peculiar piece of advertising that's a whole lot creepier than it means to be.

Reality Check
Activity Score 2539
Billoughsby's picture

A screaming horror to behold. I'm sure that will sell it in to every mother in the target audience.

This is the sort of thing you think is brilliant when you come up with it first semester, at that point when it's still all about you, your brainiac sense of metaphor, with zero sensitivity to the common sense reaction of ordinary people.

Billoughsby
Activity Score 5150
Art Director |

That's it.

CABAZORRO's picture

mmm NO

CABAZORRO
Activity Score 366
graphic
sirvan's picture

No no no no no.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

thedesignaddict's picture

A turd polished like a diamond.

thedesignaddict
Activity Score 5403
Art Director at Freelance
AdBuzzer's picture

Strong visual, but it's so gross that I would just turn the page as quickly as possible...

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Flurb's picture

Am I the only one that thought it looked like Chuckie's eye? (i.e. Chuckie from Child's Play, those horrible horror movies from the '90s)

Flurb
Activity Score 263
Creative Director
abdeLooK's picture

disgusting.. won't make me buy that product..

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
pierrelastname's picture

TERRIBLE....

pierrelastname
Activity Score 2869
Copywriter
erskine's picture

Eye don't get it.

erskine
Activity Score 21
Creative Director at Onseeker Technologies
VampAd's picture

Lol!

VampAd
Activity Score 1151
Dick Swagger's picture

Why would you do this? WHY?

Dick Swagger
Activity Score 12
hoozn's picture

Congrats. You didnt take care of your baby and now it is about to swallow your camera.

Terrible picture.

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

MindDrift's picture

I guess it's supposed to mean that you wake up the minute your baby cries.
I think it's very interesting. Not too gross (for me at least).

MindDrift
Activity Score 1170
Graphic Designer
Boxey's picture

Nooooooooooooooooo!

Boxey
Activity Score 8879
Melaleuca In-House
joelapompe's picture
joelapompe
Activity Score 3869
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