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Dino

Campaign
Agency Network: 
Published/Aired: 
July 2010
Panasonic Print Ad -  Dino

Also From This Campaign 2

Description

Print advertisement created by Lobo, Chile for Panasonic, within the category: Electronics, Technology.

Caption

Viera 3D

Advertising Agency: Lobo, Santiago, Chile
Creative Director: Christian Quintana
Art Director: Edison Saravia
Copywriter: Christian Quintana
Illustrator: Ricardo Salamanca
Photographer: Patricio Pescetto
Additional credits: Victor Aguilera, Monica Peralta, Isabel Lobo
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Highest Rated

Guest's picture

hahahahahahahahahahahah nice.

Guest
rehpani's picture

jajajajjajaja pobre dinosaurio

rehpani
Activity Score 312
Etorres Publicidad/ITSU
CUTIEPIE's picture

hahahaha loveeet XD

CUTIEPIE
Activity Score 347
Guest's picture

I like the fundamental idea but it is badly flawed.

Why? Because the furniture and decor is also dated. If you're claiming you're a brand that makes all other brands obsolete and you are cutting edge you're whole ad should reek of high tech.

Guest
Guest's picture

Your coment is very Basic...

Guest
GraphicJ's picture

"I like the fundamental idea but it is badly flawed."
lol... please be quiet and stop trying to seem like you know something.
The ad is obviously great.

GraphicJ
Activity Score 51
Graphic Designer
andyStock's picture

Stupid comment... in actual fact you could say that the room is very cutting edge, as the height of fashion right now is retro gear!

andyStock
Activity Score 666
Guest's picture

"I like the fundamental idea but it is badly flawed. Why? Because the furniture and decor is also dated..."

The use of "dated" (retro) furniture emphasizes the technology being advertised.. works for me.

Guest
Guest's picture

like++

Guest
midnightmover's picture

LOL awesome

midnightmover
Activity Score 174
Graphic Designer at Dev Ajans
Guest's picture

挺好的

Guest
A. Ismail's picture

Haha, I like! The idea is good and overall it's amusing, one of the elements I love in my ads. Presentation-wise however...as much as I appreciate and understand the-picture-speak-for-itself approach, I think it wouldn't hurt to have a witty oneliner tagline in the picture.

A. Ismail
Activity Score 26
Other
petimadmoiselle's picture

Seconded. The people who created it no doubt get it but will everyone else? Copy is always nice.

petimadmoiselle
Activity Score 127
Humber College Lakeshore Campus
Guest's picture

Muy buena dirección de arte!

Guest
NONE™'s picture

Muy buena dirección de arte!

NONE™
Activity Score 209
Other |

NONE™

Guest's picture

Very creative, did require some planning here, the USP for Panasonic is a bit weak though.

Guest
Guest's picture

very narrative

Guest
Guest's picture

WTH it is amazing idea very creative :D and funny

Guest
Zze1618's picture

A fresh creative approach and good art direction.

Zze1618
Activity Score 444
s1bs's picture

Nice, v. funny!!

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
whatthefudge's picture

Love the idea, re-he-heally hate the rendering of the room.

whatthefudge
Activity Score 1266
Elmārs Ārnieks's picture

ok

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

Guest's picture

very funny

Guest
Guest's picture

great! fresh approach

Guest
Guest's picture

hahahahahahahahahahahah nice.

Guest
kagzmainah's picture

interesting, but is the 3D so good i'd watch it while am standing or from the corner beside the tv? there's no furniture infront of the tv...

kagzmainah
Activity Score 631
Graphic Designer
Schirone's picture

am i the only one thinking that this is just...too simple? but not in good way, in a boring way? i mean.... "things that come out of a screen". that's just what 3d is...

yawmn?!

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

Emanresu's picture

Salamanca Studios tends to always deliver amazing visuals, but I am with you for the most part. Ads for flat screen TVs have had a visual of someone sitting on a couch and all of the action happens to be pouring out into the room. The presentation for the ads are a step above in my eyes, but the idea is enhanced rather than becoming a new idea of its own.

Good ad nonetheless.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Jupiter's picture

hahaha! cute:-()

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Billoughsby's picture

Love the narrative.

And for me, the "dated decor" humanizes this, grounds it, makes the joke work. Think about it: If everything in this ad looked like the 24th century, it would be a big so what.

Billoughsby
Activity Score 5150
Art Director |

That's it.

ofband's picture

awesome ! execution is perfect

ofband
Activity Score 83
Graphic Designer |

You can do it !

samanfani's picture

I`m tired of this idea for promoting tv sets, which is always the same:" something came out of the tv"

samanfani
Activity Score 102
Creative Director
cryingmouse's picture

:))

smile

cryingmouse
Activity Score 49
Copywriter at CW
Jon-Paul Mountford's picture

ha-ha-a-ha.
3d tv adverts are getting through the cliché's at a rate.
still funny though.

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

divs2's picture

Nice

divs2
Activity Score 16
screamforicecream's picture

hahhhaaa.very cooolllll

screamforicecream
Activity Score 31
Guest's picture

not good. but better.

Guest
RyoJiKuB's picture

hahahahahaha
very cool.
i really love it.!!! ^^

RyoJiKuB
Activity Score 70
SSRU
Guest's picture

beyond great!!

Guest
the_lizard_king's picture

AWESOME! its a very nice ad!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

gongyang's picture

GOOD

gongyang
Activity Score 2
Copywriter |

幼稚园退休身份,前任巴黎市委书记。

clayology com's picture

Nice! Makes me laugh! Very Precise!

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

Janae's picture

nice. i'll never watch a horror movie with glasses!

Janae
Activity Score 385
manumartin5's picture

this is so cute... I want to buy the TV today

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
incoming's picture

WOW. THIS IS SO AWESOME.

incoming
Activity Score 107
Pratt Institute
punit.rathor's picture

good try, attractive for consumers!!

punit.rathor
Activity Score 230
Art Director at Advertising Agency
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