Darkness, 2

Agency Network: 
April 2012
Panasonic:  Darkness, 2


Print advertisement created by Euro RSCG, Chile for Panasonic, within the category: Electronics, Technology.

Advertising Agency: Euro RSCG Santiago, Chile
Creative Director: Pablo Silva
Art Director: Mariana Lobos
Copywriter: Pablo Silva
Illustrator: Mariana Lobos
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Wordfruit's picture

Now I get it.

I'd make the story more 'real'.

Eg: why would I walk towards a bear without a torch (flashlight)? Wouldn't I hear something and hesitate to walk in that direction?

I might if the bear was asleep.

Or I might if there's something encouraging me to walk in that direction.

Or, eg: why would I walk towards a bear trap when my tent is right here.

(Could it make more sense to have the bear trap between me and the tent?)

-- I don't think those points are the solutions here -- they're just quick notes on the story -- there will probably be much better solutions. But I think the story needs to be more real and clear.

Also, is there another layout that could work better?

Activity Score 1023
vote4pedro's picture

The campaign they ripped off made more sense. It used callouts on black pointing to the things you can't see.

Activity Score 4601
ramitallica's picture

it's fun and easy, no need to be realistic

Activity Score 32
Art Director
10pencils's picture

why not just have a plain black page?

Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
Elpanda's picture

no pasa nada con esta campaña

Activity Score 86
Art Director at Head of art in Nexus BBDO
Nurse Bell's picture

Like the idea. Don't like the art direction.

Nurse Bell
Activity Score 156
nemesis's picture

exactly the same as Eveready, but theirs is better

Activity Score 767
Creative Director
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