Cleopatra

Campaign
Agency Network: 
Published/Aired: 
September 2009
Panasonic:  Cleopatra

Description

Print advertisement created by Lowe, Costa Rica for Panasonic, within the category: Electronics, Technology.

Caption

So much power in your toys can be contagious

Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Director / Art Director: Franklin Guevara
Copywriter: Javier Zeledón
Photographer: Juan Kaliva
Additional credits: Ileana Herrera, Ingrid Cordero
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mikeelrapido's picture

The idea?

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

ivan's picture

It's a play on words. Power in batteries. Power in politics.

ivan
Creative Director at Ads of the World
opposite of u's picture

stupid play....

opposite of u
Activity Score 301
copywriter
rabbitz's picture

OMG
14-year-old girl
with Leopard stocking
and a wig...

what a porn!

rabbitz
Activity Score 464
AD MAN
Prof's picture

gahahahaha :D

Prof
Activity Score 1421
Copywriter |

Quite really.

copycomoelcopi's picture

14 y.o.? whisful thinking?

copycomoelcopi
Activity Score 814
Copywriter
Guest's picture

NICE

Guest
Guest's picture

This is so sad. I like the fact that models do look latin, though. The only country that uses latin models is America.

Guest
picopalqlea's picture

this looks so wrong man.....

picopalqlea
Activity Score 973
F.Abboud's picture

The whole set of the 3 Ads is not good at all; the art direction is weak; the creative's concept is bit weird! Does a 14 year old girl or boy play with toys? battery toys! Nevertheless, it may be good for the market released within. If we can have some insights on Costa Rica Audience, what trigger them, what incite them to call for action; we may understand better this creative.

F.Abboud
Activity Score 216
Planner
Guest's picture

le mostré este anuncio a muchas personas y la mayoria (como el 90%) no lo entendieron así que creo que está mal ejecutado

Guest
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