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War machine, 2

Campaign
Agency Network: 
Published/Aired: 
October 2009
Panadol:  War machine, 2

Description

Print advertisement created by Ogilvy, Singapore for Panadol, within the category: Pharmaceutical.

Advertising Agency: Ogilvy & Mather, Singapore
Art director: Kat Tan
Copywriter: Serene Loong
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Juan Cabral's picture

Nice visual, but generic concept.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

AmOgodzzz's picture

I've never seen this done before for a cold/flu medicine. It's a great concept, especially to people like me who see treating a cold or flu as a war between me and the virus.
I love the art direction, too. Would translate really well as an online interactive thing where you could zoom in on the various "weapons" in the war on the sniffles.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Guest's picture

This device is being over used. Creating a mini world within a tablet or a cigarette:
here's another example: http://adsoftheworld.com/node/41910

Guest
Guest's picture

not very inspiring, though extreme art work.... the idea was forced.

Guest
Marlus Lau's picture

This device is being over used. Creating a mini world within a tablet or a cigarette:
here's another example: http://adsoftheworld.com/node/41910

Exactly.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
talkingisfree's picture

Buf... no!

talkingisfree
Activity Score 2712
Art Director
Nclbs's picture

Cuanto tóxico!

Nclbs
Activity Score 14
Creative Director at Laika comunicadores
jorj's picture

good

jorj
Activity Score 638
Art Director at Senior Art Director
braindance's picture

great detail in the mini world, overall I like the concept

braindance
Activity Score 36
rolling.stone's picture

agree

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

theanc's picture

Cool visual. Not great idea.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

fondafo's picture

cool!

fondafo
Activity Score 418
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