Description
Print advertisement created by Ogilvy, Singapore for Panadol, within the category: Pharmaceutical.
Nice visual, but generic concept.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
I've never seen this done before for a cold/flu medicine. It's a great concept, especially to people like me who see treating a cold or flu as a war between me and the virus.
I love the art direction, too. Would translate really well as an online interactive thing where you could zoom in on the various "weapons" in the war on the sniffles.

This device is being over used. Creating a mini world within a tablet or a cigarette:
here's another example: http://adsoftheworld.com/node/41910

not very inspiring, though extreme art work.... the idea was forced.
This device is being over used. Creating a mini world within a tablet or a cigarette:
here's another example: http://adsoftheworld.com/node/41910
Exactly.
agree
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~ Quite obviously, I have gathered no moss ! ~