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Campaign
Agency Network: 
Published/Aired: 
February 2010

Description

Print advertisement created by Ogilvy, China for Panadol, within the category: Pharmaceutical.

Caption

Effective headache relief

Advertising Agency: Ogilvy & Mather Advertising, Beijing, China
Creative Director: Wilson Chow
Art Director: Shiyang He
Copywriter: Lianhui Hao
Illustrator: Feng Liu
Photographer: Tinghu Ye
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nafis_ifa's picture

Nice life cycle.

nafis_ifa
Activity Score 16
Art Director at Ogilvy & Mather Bangladesh
bricard's picture

Out of the series this one makes the most sense. The others make you think too hard and there's too much to look at. This is simple and easy to understand.

bricard
Activity Score 189
veneg's picture

second that !

veneg
Activity Score 45
Pushkaraj Shirke's picture

i find this one rather weak as compared to the others. this almost denotes a life long addiction to panadol. where as the first and second were perfect. they denoted a crazy staressful day/life = panadol.
monkey loves the first one most. you can almost feel the confusion/stress in that one!

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

dsklan's picture

like the baseball bat;)

dsklan
Activity Score 1926
Art Director at homeshop
Phil Lestino's picture

They wouldn,t need panadol if they had used contraception

Phil Lestino
Activity Score 1684
whatthefudge's picture

Great ad for condoms?

whatthefudge
Activity Score 1266
Direstion's picture

or for a pain killer when it's too late ...

Direstion
Activity Score 115
Planner at PZL advertising agency
Patata Casada's picture

It reminds me of that one in wich a child was crying and screaming like crazy in a supermarket. Daddy was about to kill him and then kill himself, and everybody in the supermarket was looking at the situation. The slogan: USE CONDOMS.

:)

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
silvi's picture

Good, but the couple should be older, i think.

silvi
Activity Score 4172
Copywriter
xcreativity's picture

amazing set of ads congrats!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

NamalG's picture

Good Campaign!!!

NamalG
Activity Score 44
Art Director
yohanes sumera's picture

i like the others 2, this one similar to condom ads.. sorry.

yohanes sumera
Activity Score 25
Art Director |

“With love and patience, nothing is impossible.”
Http://sumefolio.blogspot.com

yohanes sumera's picture

i like the others 2, this one similar to condom ads.. sorry.

yohanes sumera
Activity Score 25
Art Director |

“With love and patience, nothing is impossible.”
Http://sumefolio.blogspot.com

The JACK's picture

what for headache????

The JACK
Activity Score 438
Marketing Manager
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