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Museum guard

Campaign
Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by Grey, Singapore for Panadol, within the category: Pharmaceutical.

Advertising Agency: Grey Group, Singapore
Chief Creative Officer: Ali Shabaz
Copywriter: Joseph Cheong
Art Directors: Ang Sheng Jin, Raymond Chan
Account Directors: Tom Evans, Liza Kan, Michelle You
Photographer: Teo Chai Guan
Illustrator: Christopher Wong
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Highest Rated

Bob.C's picture

With everyone else on this - wrong placement. The cute art is ok but without the oddly placed tab. I would have worked better with just a normal ultra stressed looking head then a single line of copy referring to Panadol (with the tab used as the word Panadol)

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Wordnerd's picture

these little stories are really nice. but is it just me or is there a big mistake in this product placement? panadol seems to resembles the headache instead of the relief.

Wordnerd
Activity Score 6692
Copywriter
jinfan102's picture

That is so true! When I first looked at the ad, I was attracted by the headless tiny body. Then I saw the pill, I kept thinking:"is this supposed to be the relief or the cause?" Super confusing.

jinfan102
Activity Score 160
Glut's picture

clen nice art, not so sure about the idea

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
ace85le's picture

Flawed concept.

ace85le
Activity Score 3935
Marketing Manager |

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dean viii's picture

Student work. Like 1st qtr.

dean viii
Activity Score 1686
Creative Director
Bob.C's picture

With everyone else on this - wrong placement. The cute art is ok but without the oddly placed tab. I would have worked better with just a normal ultra stressed looking head then a single line of copy referring to Panadol (with the tab used as the word Panadol)

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

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