Using emotional marketing to promote for Panadol Extra as a powerful pain and headaches reliever.
Print advertisement created by MAWADA, Egypt for Panadol, within the category: Pharmaceutical.
The key idea of the campaign is based on the philosophy of play by employing the expressive values of Doodle Art. to visualize the meaning that the pain could stop you to achieve your goals. The campaign included the hit phrase "Hit The Pain, for Extra work, Success, Care.
Advertising Agency: MAWADA Designs, 6th of October, Giza, Egypt