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Hot dog

Campaign
Agency Network: 
Published/Aired: 
July 2014
Pan Pepin:  Hot dog
Pan Pepin Print Ad -  Hot dog

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, Puerto Rico for Pan Pepin, within the category: Food.

Caption

An essential part of all your summer activities. Hot dog buns.

Advertising Agency: DLC / Ogilvy & Mather San Juan, Puerto Rico
Creative Director: Rafael Sepúlveda
Art Director: Jennifer Zierenberg
Copywriter: Ricardo Martí
Illustrator: Zoom Digital Studio
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bobafett's picture

interesting art, not so good idea.

bobafett
Activity Score 2322
Chief Creative Officer
Steve Rogers's picture

It's a pretty execution. Concept has been done in different ways before. Which isn't a negative. This is a slightly different take. Doesn't make me want to buy the product, though.

Steve Rogers
Activity Score 30
Dzsoi's picture

Things arranged to look like other things. Well, yeah, pretty ancient tecnique in advertising.
This one seems to be a forced - oars in different colors, life vest "sticked" together... not so creative visually to make a deep impression.

Dzsoi
Activity Score 8611
Copywriter
damnson's picture

Doesn't work.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I like the concept.

kleenex
Activity Score 58797
Web Designer/Developer
sacrilegend's picture

Basic thinking.

sacrilegend
Activity Score 3394
Copywriter
shmoobuster311's picture

I like the whole essentials/food pyramid idea. But I'm assuming not everyone tied the two together. I think a stronger line would help, definitely in the right direction though.

shmoobuster311
Activity Score 244
Copywriter
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