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G.Yaghi's picture

Convinced :)

G.Yaghi
Activity Score 36
Art Director at Promofix Lebanon - Usek
61designstreet's picture

Cool Photography

61designstreet
Activity Score 247
Web Designer/Developer |

www.61designstreet.com

butterfly_roars's picture

Great idea. Lovely art direction.

butterfly_roars
Activity Score 14
Creative Director
BLACKPIXEL's picture

explain the idea to me

BLACKPIXEL
Activity Score 468
Graphic Designer
OscarSalas's picture

Im guessing, moms are calm because their babies arent crying beacuse of a bad diaper, but thats to much guessing for an ad.

My first thought was -Pampers are now making adult diapers so comfortable you can sleep withouth going to the bathroom- #yuck

OscarSalas
Activity Score 156
BLACKPIXEL's picture

nice insight but it might need copy and a better execution

BLACKPIXEL
Activity Score 468
Graphic Designer
lolu03's picture

isnt necessary

lolu03
Activity Score 2
baliais's picture

No idea is an idea..

baliais
Activity Score 2618
Graphic Designer
G.Yaghi's picture

Come on, it doesn't need an explanation, great job

G.Yaghi
Activity Score 36
Art Director at Promofix Lebanon - Usek
mercedes's picture

Ask yourself again Yaghi. Did u understand the ad without reading the 'Title' of the ad?

Just imagine yourself seeing this ad in a newspaper/ magazine, you'll tend to think that it's some sort of an Adult diaper. All the stupid award shows from around the world have the same issue. They'll give out a metal for such a stupid ad (an ad that nobody can understand without reading the 'Title' of the ad) without realizing that without the 'title' it doesn't make any bloody sense.

WHEN WAS THE LAST TIME (OR MAY BE, THE FIRST TIME) THAT YOU SAW AN AD IN A NEWSPAPER/ MAGAZINE WITH A TITLE????????

This is ridiculous guys! This ad is incomplete without a line.

mercedes
Activity Score 181
OscarSalas's picture

Totally agree with Mercedes, even when looking at the Title and the logo, the relation between brand and ad its totally incomprehensible, you must guess a lot in order to give meaning to this ad and that only leads to misinterpretation ergo message not received.

OscarSalas
Activity Score 156
res's picture

I'm sorry but people is not that stupid.

res
Activity Score 60
Copywriter
sacrilegend's picture

No, but this hack of an ad is.

sacrilegend
Activity Score 3394
Copywriter
G.Yaghi's picture

Shortly: Pampers is a brand of baby products, The birth of the Pampers brand was in 1956, this ad was made for people who already know the brand (99.9% of the population). And i believe that most powerful Ads are Ads that don't need a slogan to explain, That's not a launching campaign, we know pampers since we uses to wear them... Moms are sleeping comfortably since their babies are wearing pampers during the night. That's it. By the way i got this Ad in 2 seconds without reading the title ;)

G.Yaghi
Activity Score 36
Art Director at Promofix Lebanon - Usek
rmkida's picture

Yaghi, for an advertising professional it doesn't need an explanation. But, for the public, it was extremely superficial. For example, my cousin (who has a 4-year-old son) thought that Pamper's began to sell women's intimate caring product such as tampon.

rmkida
Activity Score 369
Art Director |

See what I've done

G.Yaghi's picture

Convinced :)

G.Yaghi
Activity Score 36
Art Director at Promofix Lebanon - Usek
tirthomitro's picture

WONDERFUL!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

sandov's picture

no idea at all.

sandov
Activity Score 7
javier bizarro's picture
javier bizarro
Activity Score 276
Art Director at Del Campo Saatchi & Saatchi
sacrilegend's picture

Yes, except the example you provided is actually *good.* Thank you for sharing!

sacrilegend
Activity Score 3394
Copywriter
butterfly_roars's picture

Any mom will get this with or without the title. They are the target. And so, like all good advertising, this ad works for the target.

butterfly_roars
Activity Score 14
Creative Director
mercedes's picture

Don't you think the TG (moms) can always mistake it for a product extension by the brand??? Unless, of course, they see the TITLE of the ad.

mercedes
Activity Score 181
G.Yaghi's picture

I was going to add this also :) i totally agree with you...

G.Yaghi
Activity Score 36
Art Director at Promofix Lebanon - Usek
butterfly_roars's picture

Pampers is an iconic brand. Needs no explanation according to me. The idea obviously is when your baby sleeps well, you'll have a good nights sleep as well.

butterfly_roars
Activity Score 14
Creative Director
kleenex's picture

solid idea.

kleenex
Activity Score 58793
Web Designer/Developer
Prasad Weerasekara's picture

Hats off Irunika Bandara.

Prasad Weerasekara
Activity Score 657
Azade's picture

Mothers want their children to be comfortable not them self, and Pampers have had this experience before.

Azade
Activity Score 14
Other
faissalo's picture

I get it she's a bed wetter..!
This looks like a 23 year old model posing for the cameras as someone young - happily sleeping before a day at university. There is no hint of parenthood. Great idea, execution could use development.

faissalo
Activity Score 728
Art Director |

Nice init

rmkida's picture

Nice idea. But I'm guessing this is a iStock or Shutterstock photo, right? She isn't a mom type of model.

rmkida
Activity Score 369
Art Director |

See what I've done

jameslei's picture

lazy

jameslei
Activity Score 206
General Manager
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