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mercedes's picture

This is not even an ad. This is incomplete without a line.

And if you guys think 'hey, the title explains it anyway', think again, when was the last time (or even the first time, for that matter) you ever saw an ad in a magazine/ newspaper with a TITLE???

Activity Score 181
mobyzero's picture

Would've worked better for baby food, or is it just me?

Activity Score 23
butterfly_roars's picture

Hey Mercedes... am sorry... you don't get it because probably you are not a mom. Or not a woman. Any mom will get this with or without the title. They are the target. And so, like all good advertising, this ad works for the target.

Activity Score 14
Creative Director
mercedes's picture

Don't you think the TG (moms) can always mistake it for a product extension by the brand??? Unless, of course, they see the TITLE of the ad.

Activity Score 181
Paul R. Byrne's picture

Very subtle...but I like it. Might come across quicker if it was more obvious this is natural light.

Paul R. Byrne
Activity Score 19


your mom's picture

ok ad for me son

your mom
Activity Score 737
Creative Director |

Don't argue with your mom!

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