Baby, 3

Agency Network: 
March 2008


Print advertisement created by Saatchi & Saatchi, Argentina for Pampers, within the category: Health.


Absorbs what others don't. Pampers

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
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tipptapp's picture

Aha, so now we show happy children in comparison with unhappy children. Just to show how happy they are? Sorry, it's still a happy Child-Ad...

Activity Score 133
ivan's picture

It's not that simple. Pampers absorbs all kinds of moisture. Not just wee, but tears too. I think it's a great ad, but you need to be a parent to fully get it perhaps.

Creative Director at Ads of the World
Duckman's picture

Pampers absorbs tears??? Sory... It's another "before / after" ad.

Activity Score 520
Art Director at Saatchi & Saatchi |

Trifles make perfection, and perfection is no trifle.

everartz's picture

the before/after thing is not here.. and if the ad says or should be saying something about absorbing tears then its been accomplished in such an ugly way!!

Activity Score 7613
Art Director |

| everartz |

inkfromthepen's picture

Very nice. Simple. Gets the message across. But I'm forced to ask if the idea is not too similar to Leo Burnett's McDonald's TVC where the baby is on a swing and cries then smiles, cries then smiles to reveal it getting closer to the M arches and then retreating from it.

Activity Score 145
Kateter's picture

exactly the same thought: McDonald's.

plus to me the two pics on the left are just lame excuse to show a pic of a smiling child.

Activity Score 2029
M´AD MAX's picture

me gusta, nice, está bueno

Activity Score 195
Boas ideas's picture


Boas ideas
Activity Score 265
Creative Director
Jarne von Wolfsburg's picture

* * * * *

esta es communicacion???? haha, esta es siesta grande

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

Martijn's picture

Good exemple of very effective and creative advertising. Nice job.

Activity Score 1888
Copywriter at nurun |

ZaboZaboZabo's picture

I want a GOLD for this one.

Activity Score 593
Art Director
bisou_pof's picture

chier un bon coup rend heureux

Activity Score 6
Art director
360 grados's picture

Great concept, niiiiiccceeeee

360 grados
Activity Score 305
Graphic Designer
Delfondo's picture

NO JODAN!!!, Que vengan de la agencia Del Campo S&S no quiere decir que sea bueno. los anuncios son basicos: Idea Basica!!!. Que vuelva Gaston Bigio!!!. Ahora tipico que con el Loby que ya esta haciendo Del Campo, se ganan un leoncito.....

Activity Score 86
ahpitt's picture

concept is ok, just the execution lack of innovation.

I have seen a lot of similar execution in Malaysia.

Activity Score 342
Art Director at Art Director
j2mango's picture

Pampers absorbs tears???
put it on babys face?

Activity Score 534
wildbore's picture

....good marketing solution.(not 4 awards). as a father,i like these ads.

Activity Score 749
Creative Director at - - -
vurtomatic's picture

Let's all
smother babies
with Pampers.

Activity Score 364
umeshmisra's picture

It's nice

Activity Score 42
Vasant Creative catalysts
iT-iS-i's picture

Butt ugly baby, butt ugly ad...

He who dominates often has no real friends...

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

stephen chiu's picture

Maybe like you?

stephen chiu
Activity Score 50
iT-iS-i's picture

You must be a mother, if you're a guy... Sorry for hurting your feelings bitch.

Add insult to injury then burn the candle at both ends.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

ricklongo's picture

This is one of those ads that are unappealing to admen, but will definitely work with the public.

Anyone here saw American Inventor's first season? This is pretty much like Janush's invention's ad on the finale.

Activity Score 1244
Charlie Pratt's picture

It works. This was never meant to change anyone's career. Good work.

Charlie Pratt
Activity Score 427
john doe's picture

Cute ad. Maybe not award winning - but pretty solid anyway

john doe
Activity Score 1571
Art Director
Splash's picture

I think that nobody got the idea!!!!
You need to be a paret to get it!
All the children are pooping.
when they do that, is that way they behave.
And Pampers absorv it all, leaving the kid in confort, crying no more....

Activity Score 2
john doe's picture

This is very obvious. I guess even for the ones without kids.
If the idea would be so hard to understand, it would not work at all.

john doe
Activity Score 1571
Art Director