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awassabee's picture

hm... using sex, or the degration of women... to help save animals??? Ok...

Activity Score 150
drunk dave's picture

Degredation? Do you know what she does for a living?

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Darrin Stephens's picture

She's an actress. What's so degrading about that?

Darrin Stephens
Activity Score 242
Creative Director
mattattaxx's picture

yeah, she degrades herself. Doesn't really mean that an organization so concerned with treating one thing as equals should be degrading another. This ad is for idiots.

Activity Score 273
SNAP Newspaper Group
justsayin's picture

what degradaton, for god's sake? hehe... the font is disgusting, you're right... and why the yellow "fur"??? pamela is cool...

Activity Score 225
fluffy's picture

It's just a bit of a weak way of saying it - lazy art direction and typography, too.

It could also be read the wrong way - she's cold because she isn't wearing a fur coat, therefore a fur coat would make her nice and warm. I really don't think that's the message PETA would want to give to anyone.

And while it isn't as degrading as some ads, it's still a naked lady shot, which some people will see as the objectification of women.

Great model, great client, lame work. This is a missed opportunity, in my opinion.

Activity Score 236
Texnartist's picture

I feel a quote coming on from a useful idiot - Ingrid Newkirk of PETA.

If a girl gets sexual pleasure from riding a horse, does the horse suffer? If not, who cares? If you French kiss your dog and he or she thinks it's great, is it wrong? We believe all exploitation and abuse is wrong. If it isn't exploitation and abuse, it may not be wrong.
New York Times, 2001[15][16] - Ingrid Newkirk

••• Why Think When It's Easier To React •••

Activity Score 225

••• Why Think When It's Easier To React •••

Sven Gali's picture

has this kind of ad ever really worked

Sven Gali
Activity Score 845
Sdb's picture

Excellent copy..

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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