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Gum Balls

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Garcia + Robles, Guatemala for Paleta, within the category: Industrial, Agriculture.

Caption

3,997 colors "gum"

Advertising Agency: garcia+robles, Guatemala
Creative Directors: Victoralfredo Robles, Mayté Oliva
Art Director: Oscar Rodríguez
Copywriter: Paola Aldana
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jackmancer2017's picture

Isn't this showing the opposite?

jackmancer2017
CuriousPencil's picture

On a 25 x 31 grid, it's showing it has 775 (yes, I'm afraid I did), not 3,997 colours, so it's at least wrong on that score but yes Jack, I think it's also reversing the impression it's trying to make. If they're playing the irony card, they'll need some copy to steer the ad in the right direction.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Did you count the pixels? Really?......Well I guess not everybody is brain capable to understand that the number in the ad is just a metaphor to say :so many colors: in spanish the thing about the number is solved with the tag next to the logo. Colores en Paleta (so many f**ng colors). These are not "math" ads for christ's sake....these are PAINT + COLOR selling ads. Anyways.

Guest
CuriousPencil's picture

"Guest", when "PAINT + COLOR selling ads" use maths to sell, I kind of like to check what I'm getting.

And if 775 is a "metaphor" for 3,997 then I'd like to be in your world where everyone's a motherf*cking metaphorical brain-capable millionaire.

Anyway.

CuriousPencil
Activity Score 4225
Copywriter
Dzsoi's picture

"And if 775 is a "metaphor" for 3,997..." that half-sentence just made my day, thank you! I am a math freak as well, all my sympathy!

Dzsoi
Activity Score 8595
Copywriter
Rastamathamba420's picture

colores en P! :D
soke Guate!

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

Anonymous Author's picture

I like this campaign. It's not perfect, but I like it.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Cheerriiee's picture

Yes, me too.. i can deal with irony.

Cheerriiee
Activity Score 952
Graphic Designer
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