Crying Chef 2

Campaign
Agency Network: 
Published/Aired: 
November 2010
Paladar Gastronomy Award:  Crying Chef 2

Description

Print advertisement created by Artplan, Brazil for Paladar Gastronomy Award, within the category: Professional Services.

Caption

Paladar Gastronomy Award. It's hard to get over if you lose.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Marcos Lopes
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TommyO's picture

Is this onion-related somehow? I don't get it.

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

NataliaLima's picture

Could be, but it isnt.

NataliaLima
Activity Score 1378
bakamono's picture

I think this is chef competion something something and if you lose you will be upset.

bakamono
Activity Score 998

because therefore it is

antoniobac's picture

I agree, it shouldve been an onion to at least have sumthing on it

antoniobac
Activity Score 192
PUCP
bakamono's picture

If it was an onion then it would be even more confusing.

bakamono
Activity Score 998

because therefore it is

HappyHour's picture

You clearly missed the point.

HappyHour
Activity Score 2377
bakamono's picture

No the message is very clear she lost so she is crying, it is the exact reason they did not want to use an onion, because then is she crying because she lost the competition or because of the onion or because of both? This ad is just not good, don't matter what he is cutting.

bakamono
Activity Score 998

because therefore it is

HappyHour's picture

I wasn't talking to you.

HappyHour
Activity Score 2377
luispiter's picture

nice...

luispiter
Activity Score 2756
comunication
Vingy's picture

i think the idea here is the old stunt "oh no i´m not crying im like these because im cutting onions" but in this case you are not cutting any onions, so theres no excuse, you are really crying because you loose blah blah...
Nice idea, i feel it a little forced but i like it

Vingy
Activity Score 474
Copywriter at Advance
morse's picture

It's a decent idea.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

reject_subject's picture

It would work better as TV commercial

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
dean viii's picture

this is bad. really bad.

dean viii
Activity Score 1702
Creative Director
Brent_Blair's picture

Nice concept.. The inside of the pepper is heart shaped. I think that the copy could have done a better job of bringing it together.

Brent_Blair
Activity Score 75
Copywriter
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