Crying Chef 1

Campaign
Agency Network: 
Published/Aired: 
November 2010
Paladar Gastronomy Award:  Crying Chef 1
Paladar Gastronomy Award Print Ad -  Crying Chef 1

Also From This Campaign

Description

Print advertisement created by Artplan, Brazil for Paladar Gastronomy Award, within the category: Professional Services.

Caption

Paladar Gastronomy Award. It's hard to get over if you lose.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Marcos Lopes
Log in to post comments

Highest Rated

HappyHour's picture

If they were chopping an onion these wouldn't make any sense.

The idea here is to throw off your expectations - crying while chopping is usually because of onions, but not in this case. It works quite nicely (poor english aside).

HappyHour
Activity Score 2377
luispiter's picture

its the better...

luispiter
Activity Score 2756
comunication
luckyzebra's picture

I think it would be more interesting if they actually were chopping an onion, to imply they 're crying about the award after all. Cause now it's kinda boring.

luckyzebra
Activity Score 93
HappyHour's picture

If they were chopping an onion these wouldn't make any sense.

The idea here is to throw off your expectations - crying while chopping is usually because of onions, but not in this case. It works quite nicely (poor english aside).

HappyHour
Activity Score 2377
jorguess's picture

WORKS!

jorguess
Activity Score 46
Copywriter at Advertising
Advertisement
Featured Content

Latest Collections

Top Mother's Day Ads

Top Mother's Day Ads

in this collection.
2021-05-25 09:36
Advertisement