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Published/Aired: 
August 2008

Description

Print advertisement created by Sparkfury, Singapore for PADI, within the category: Education.

Caption

Discover why this is home to most of the world's population. Over 80% of all life on earth can be found in the ocean. It's time to dive.

Advertising Agency: Sparkfury Creative Consultants, Singapore
Creative Director: Michael Wee
Art Director: Johnny Tan
Copywriter: Joseph Seah
Photographer: Aaron Wong
Digital Imagery: Procolor
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Highest Rated

TRICKY's picture

you took me for a dive only to find that there's no one home .....i coming up

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

A great fact highlighted in a fairly decent way. Ok Art! 4/10

Guest
Guest's picture

winner for sure!

Guest
icanthink's picture

i like the execution.

icanthink
Activity Score 270
Creative Director
samwanzer28's picture

Good campaign.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Guest's picture

nice one..............

Guest
TRICKY's picture

you took me for a dive only to find that there's no one home .....i coming up

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

these set looks familiar.. very familiar...

Guest
Guest's picture

Nice and cool thought but i agree on TRICKY - There's no one home.

Guest
Nomad8's picture

Like the idea, but copy needs work I reckon. Placing the 80% fact there is spoiling the whole 'discovery' part. And its quite a well known fact too.

Nomad8
Activity Score 204
JWT India
NatalieM's picture

I like the hook. "It's time to dive."

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

Weak, safe and boring

Guest
Guest's picture

great fact!

Guest
Guest's picture

GREAT COPY.

Guest
Guest's picture

GREAT COPY. AWESOME SHOT.

Guest
Davosk's picture

I say weak and forced.

Davosk
Activity Score 4813
Art Director
Guest's picture

Nice Work...

Guest
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