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Packaging

Published/Aired: 
June 2007
 Packaging

Description

Caption

"I've made myself extra small so you can breathe better."
By reducing the size of our cartridge packagings, we will cut down on our CO2 emissions by over 16,500 tons in 2007.
HP, Responsible by nature.

Advertising agency: Publicis Dialog, Paris, France
Creative Director: Bruno Moreira
Art Director: Noémie Pasquier
Copywriter: Aurore Giuily
Illustration: Darren Firth
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djakuza's picture

lovely illustration!! like it a lot! especially the small "cartouches" :)

djakuza
Activity Score 517
Art Director
Beatboxer's picture

Cartouches - Cartridges. Nice illustration, you bet!

Beatboxer
Activity Score 1517
Copywriter
melocoton's picture

This one is clear and very nice, not the other one.

melocoton
Activity Score 987
Art Director
x-men's picture

Better illustration than ad.

x-men
Activity Score 340
Creative Director
fractalrene's picture

I guess this is not for a festival. Clear message, lovely illustration... Well done!

fractalrene
Activity Score 1504
Copywriter
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