Kit

Campaign
Agency Network: 
Published/Aired: 
May 2011
Pacifico:  Kit

Description

Print advertisement created by IPP, Peru for Pacifico, within the category: Professional Services.

Caption

If you car doesn't drive alone, call us. Replacement driver: 01 415-1515

Advertising School: Peruvian Institute of Advertisement, Lima, Peru
Copywriter: Oscar Muñante
Illustrator: Rudy Camones
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ace85le's picture

i think it's a little too subtle. maybe it's just me.

ace85le
Activity Score 3935
Marketing Manager |

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makelogobigger's picture

yep a little too subtle... only for the hardcore fans. bumblebee, knight rider and herbie... others WONT get it. and geeks comprise of what? 5 %?

makelogobigger
Activity Score 470
Copywriter
NataliaLima's picture

I disagree, since there were recent movies and remakes for non-geek audience.

NataliaLima
Activity Score 1378
abake's picture

I clicked on this one first and didn't get it, only when I saw the other two did it make any sense. Not a Knightrider fan...
I imagine the copy should read "If your car doesn't drive itself" rather than "alone".
Anyway, as a series I like it, although it just seems a little empty.

abake
Activity Score 1262
RMG Connect Colombia
ofband's picture

nice, love it

ofband
Activity Score 83
Graphic Designer |

You can do it !

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