Description
Print advertisement created by DDB, Canada for Pacific Blue Cross, within the category: Finance.
If a car door opens, you'll have 1.5 seconds to apply for health insurance.
Once you're hurt, it's too late.
Creative Directors: Dean Lee, Cosmo Campbell
Copywriter: Kevin Rathgeber
Art Director: Chris Moore
Account Manager: Scott Barr
Photographer: Philip Jarmain
Print Producer: Amanda Dring
if i were a cyclist i would have got distracted trying to read the copy...hope this ad doesn't cause accidents...
Unless you read magazines while riding your bike, don't worry. This is a print.
If this is actually a print ad (as it is listed above) - the execution is terrible. It would make way better ambient.
I like the idea though.
It´s not functional.
The idea is not original (see Sanitas by Sra Rushmore-Madrid)
the angle of the letters is wrong
Same of the stairs: better as ambient. Text should be read from below to above, in a first person perspective. It's a very simple detail, but if you did it on a first execution, why not on the other?
This is a transit shelter ad - it's not actually physically painted onto a bike path.
Jeez. If these ads aren't accidents waiting to happen I don't know what is. I've got this vision of a cyclist trying to read the copy on the tarmac and thus failing to see the door of a parked BMW swing open. The resulting accident leaves one cyclist hospitalised and one car owner in a state of rage.
Wherever this is, they have super wide bike lanes. Really cuts down on the odds of catching a 'door prize' when there's so much room to swerve.
Totally cool in print or ambient.
Is it only me that is looking at this as a print ad and not a piece of ambient marketing
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