Bike Path

Campaign
Agency Network: 
Published/Aired: 
June 2010
Pacific Blue Cross:  Bike Path

Description

Print advertisement created by DDB, Canada for Pacific Blue Cross, within the category: Finance.

Caption

If a car door opens, you'll have 1.5 seconds to apply for health insurance.
Once you're hurt, it's too late.

Advertising Agency: DDB Canada
Creative Directors: Dean Lee, Cosmo Campbell
Copywriter: Kevin Rathgeber
Art Director: Chris Moore
Account Manager: Scott Barr
Photographer: Philip Jarmain
Print Producer: Amanda Dring
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Highest Rated

Zulu-1's picture

I love the insight! great guys.

Zulu-1
Activity Score 130
Copywriter at Ogilvy
Miss Copywriter 22's picture

if i were a cyclist i would have got distracted trying to read the copy...hope this ad doesn't cause accidents...

Miss Copywriter 22
Activity Score 175
Copywriter
elnietodeNicho's picture

Unless you read magazines while riding your bike, don't worry. This is a print.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
thedesignaddict's picture

If this is actually a print ad (as it is listed above) - the execution is terrible. It would make way better ambient.

I like the idea though.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Hiperion's picture

It´s not functional.
The idea is not original (see Sanitas by Sra Rushmore-Madrid)

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
pez's picture

Don't like it... I'm reading it in the other way...

pez
Activity Score 1804
Creative Director
Guest's picture

the angle of the letters is wrong

Guest
CrackerJackFlash's picture

Great.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Man in a Box's picture

Same of the stairs: better as ambient. Text should be read from below to above, in a first person perspective. It's a very simple detail, but if you did it on a first execution, why not on the other?

Man in a Box
Activity Score 39
Planner at Grupo W, Mexico
Guest's picture

This is a transit shelter ad - it's not actually physically painted onto a bike path.

Guest
Pombooie's picture

Jeez. If these ads aren't accidents waiting to happen I don't know what is. I've got this vision of a cyclist trying to read the copy on the tarmac and thus failing to see the door of a parked BMW swing open. The resulting accident leaves one cyclist hospitalised and one car owner in a state of rage.

Pombooie
Activity Score 407
Zulu-1's picture

I love the insight! great guys.

Zulu-1
Activity Score 130
Copywriter at Ogilvy
Guest's picture

Wherever this is, they have super wide bike lanes. Really cuts down on the odds of catching a 'door prize' when there's so much room to swerve.

Guest
Guest's picture

Totally cool in print or ambient.

Guest
vinnyrihal's picture

Is it only me that is looking at this as a print ad and not a piece of ambient marketing

vinnyrihal
Activity Score 60
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