Bike Path

Agency Network: 
June 2010
Pacific Blue Cross:  Bike Path


Print advertisement created by DDB, Canada for Pacific Blue Cross, within the category: Finance.


If a car door opens, you'll have 1.5 seconds to apply for health insurance.
Once you're hurt, it's too late.

Advertising Agency: DDB Canada
Creative Directors: Dean Lee, Cosmo Campbell
Copywriter: Kevin Rathgeber
Art Director: Chris Moore
Account Manager: Scott Barr
Photographer: Philip Jarmain
Print Producer: Amanda Dring
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Highest Rated

Zulu-1's picture

I love the insight! great guys.

Activity Score 130
Copywriter at Ogilvy
Miss Copywriter 22's picture

if i were a cyclist i would have got distracted trying to read the copy...hope this ad doesn't cause accidents...

Miss Copywriter 22
Activity Score 175
elnietodeNicho's picture

Unless you read magazines while riding your bike, don't worry. This is a print.

Activity Score 361
Copywriter at euro rscg beker
Hiperion's picture

It´s not functional.
The idea is not original (see Sanitas by Sra Rushmore-Madrid)

Activity Score 3138
Creative Director at zinkproject Valencia
pez's picture

Don't like it... I'm reading it in the other way...

Activity Score 1804
Creative Director
Guest's picture

the angle of the letters is wrong

CrackerJackFlash's picture


Activity Score 19604
Creative Director at CrackerJackFlash |

Man in a Box's picture

Same of the stairs: better as ambient. Text should be read from below to above, in a first person perspective. It's a very simple detail, but if you did it on a first execution, why not on the other?

Man in a Box
Activity Score 39
Planner at Grupo W, Mexico
Guest's picture

This is a transit shelter ad - it's not actually physically painted onto a bike path.

Pombooie's picture

Jeez. If these ads aren't accidents waiting to happen I don't know what is. I've got this vision of a cyclist trying to read the copy on the tarmac and thus failing to see the door of a parked BMW swing open. The resulting accident leaves one cyclist hospitalised and one car owner in a state of rage.

Activity Score 407
Zulu-1's picture

I love the insight! great guys.

Activity Score 130
Copywriter at Ogilvy
Guest's picture

Wherever this is, they have super wide bike lanes. Really cuts down on the odds of catching a 'door prize' when there's so much room to swerve.

Guest's picture

Totally cool in print or ambient.

vinnyrihal's picture

Is it only me that is looking at this as a print ad and not a piece of ambient marketing

Activity Score 60
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