All You Need to Tell the Story, Italian Theatre

Agency Network: 
November 2012


The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.

Print advertisement created by Ogilvy, Germany for pa picture alliance, within the category: Professional Services.

Advertising Agency: Ogilvy, Germany
Chief Creative Officer / Copywriter: Dr. Stephan Vogel
Creative Directors: Helmut Meyer, Nico Ammann
Art Director: Helmut Meyer
Photographer: Picture Alliance Stockmaterial
Retouching: Joachim Becker
Art Buyer: Valerie Opitz
Advertiser's Supervisor: Edith Stier-Thompson, Gunilla Graudins
Account Management: Yves Rosengart, Eva Hoffmann, Nadine Ries
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philippertl's picture

nobody has time to look at the until he/she gets the idea

Activity Score 656
Graphic Designer |

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