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All You Need to Tell the Story, Genesis

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.

Print advertisement created by Ogilvy, Germany for pa picture alliance, within the category: Professional Services.

Advertising Agency: Ogilvy, Germany
Chief Creative Officer / Copywriter: Dr. Stephan Vogel
Creative Directors: Helmut Meyer, Nico Ammann
Art Director: Helmut Meyer
Photographer: Picture Alliance Stockmaterial
Retouching: Joachim Becker
Art Buyer: Valerie Opitz
Advertiser's Supervisor: Edith Stier-Thompson, Gunilla Graudins
Account Management: Yves Rosengart, Eva Hoffmann, Nadine Ries
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Highest Rated

clearsky1989's picture

A picture's worth a thousand words but lots of pictures is worth no words.
By the way, thanks for making a mockery of both writers and designers.
Cheers !

clearsky1989
Activity Score 429
Copywriter at Grey
Grrrr's picture

Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter... And "All you need to tell a story", who wrote this? God?

Grrrr
Activity Score 1961
Illustrator
emiliete's picture

Good idea. Horrible art direction.

emiliete
Activity Score 646
Copywriter at WMcCann
GuteSan's picture

This is so wrong... the seventh day, when god rested, was a SATURDAY!
In the Old Testament the week starts on Sunday, if u don´t believe me, just google it or talk with any religious man.

GuteSan
Activity Score 4
Art Director at Pravda - Estudio de Comunicación
GuteSan's picture

I cant belive that this is a winning ad...

GuteSan
Activity Score 4
Art Director at Pravda - Estudio de Comunicación
clearsky1989's picture

A picture's worth a thousand words but lots of pictures is worth no words.
By the way, thanks for making a mockery of both writers and designers.
Cheers !

clearsky1989
Activity Score 429
Copywriter at Grey
philippertl's picture

really bad execution!

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

kleenex's picture

it seems like we have seen this before at this place.

kleenex
Activity Score 52724
Web Designer/Developer
max power's picture
max power
Activity Score 53
Copywriter
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