Agency Network: 
March 2018
Ozom: John


We found these real polices sketches on the internet and realized how badly they represented a persons portrait. These portraits are supposed to help police find suspects and do not look anything like a human being. Therefore, we created this campaign to tell people to trust Ozom security cameras instead of having to rely on people's interpretations.

Print advertisement created by Y&R, Chile for Ozom, within the category: Electronics, Technology.


Don't trust humans

Advertising Agency: Y&R Santiago, Chile
Executive Creative Directors: Álvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Creative Director / Art Director: Mauricio Muñoz
Art Director: Matías Cabrera
Copywriters: Cristián Montégu, Matías Anríquez
Photographer / Retoucher: Josefina Pro
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Haggiesm's picture

Considering that the the copy in the badge is crucial to the messaging, it's somewhat hidden. It's also a very negative and generalised (and lazy) headline. Humans make security cameras. Am I supposed to trust them?

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