Agency Network: 
October 2007
Oxydo:  Identity
Oxydo Print Ad -  Identity


Print advertisement created by Zooppa, Italy for Oxydo, within the category: Personal Accessories.


John Lennon. Without his sunglasses.

Advertising Agency: Zooppa, Venice, Italy
Creative Director / Art Director / Copywriter / Illustrator: Matteo Ruisi
Copywriters: Matteo Ruisi, Sandro Inchingolo
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BulbheaD's picture

here come the italian ads again. love it.

Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

elgrecones's picture

lol... i frequently don't understand the italian ads...

maybe its a cultural thing, isnt it? or they just doesnt makes any sense?

Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Zemane's picture


Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

lacortea's picture

@elgrecones, sometimes thinking out of the box is very much relevant here in old comfy Italy, otherwise people don't get really interested/involved in creativity and even brilliant ads can fail... according to me this is very true at least for niche products, like non-luxury quality shades

Activity Score 6
Tiscali Italia SpA
shahidali's picture

interesting insight and creative route!!!
its great!!!

Activity Score 4065
Dhaka, Bangladesh |


Audrius Kubrik's picture

what's not to get? this ad is engaging. when you see this in the newspaper the chances are high that you will draw the glasses yourself. i just don't know what are the chances the guy will look anything like Lennon after that...

could've been a black and white photo. and the clothes are not what JL would wear.

Audrius Kubrik
Activity Score 828
MatteoR's picture

I agree, you're right.

Activity Score 27
Art Director
stitchy's picture

amen to that...

Activity Score 779
creative design
pierrelastname's picture

idea here is: without glasses you become anyone. Lennon was recognized by her sun glasses, and glasses identify you !
If you need any explanation just let me know, and I can explain you...

Activity Score 2865
papajohn's picture

Ey, I´d rather be this guy than John BORING Lennon, dudes.

You should have chosen a duller person. This dude is way to charismatic.

Nice though.

Activity Score 90
virtualplaydoh's picture

Clap. Clap. Where's the rest? Work on that tag if you can.

Activity Score 252
MatteoR's picture

Do you mean like:"The Blues Brothers. Without their sunglasses", "Stevie Wonder. Without his sunglasses", " Bono Vox. Without his sunglasses."?

Activity Score 27
Art Director
virtualplaydoh's picture

Yeah this idea has legs. I'm wondering if they really are the actors or people who look like them somewhat? And I would think long and hard about who you feature. Don't think I'd go down the road of a blind guy. And I've seen the blues bros without shades. Drew Carey (may not be famous enough) but you always see him with glasses. I can't tell if this is really Lennon at all. That's what makes me like it more. Again think the tag can be stronger.

Activity Score 252
keem's picture

This ad is too easy to get. You don't need to say it as well as show it..

Activity Score 4
virtualplaydoh's picture

you might be right. It may be enough to say John Lennon. And pay it off with a strong tag for a sunglass place.

Activity Score 252
spiergallo's picture

The idea is not bad and we understand even if the concept is old ...
Finalization is very bad. I hope it is a sketch. But next time, the sketch, keep in the drawer and show the final.

Activity Score 69
Art Director
kishore karumbaiah's picture

Shud hav paid some attention to dress code. Cud have been sumthin a checked shirt or a polo neck...nevertheless, great ad :) way to go!

kishore karumbaiah
Activity Score 4
Rediffusion DY&R
aadi's picture

Good one...Love it totally!
For many their sunglasses are their identity or an integral part of their personality...

Activity Score 230
Guest's picture

Poor art direction.

The idea is good, not the final art.

But, Who cares?

Guest's picture

This one's very lame. John Lennon was recognized by his rounded glasses, not sunglasses. Besides that, he started wearing them after many years.

Jimmie's picture

This one's very lame. John Lennon was recognized for his rounded glasses, not sunglasses. Besides that, he started wearing them after many years.

Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Guest's picture

Да это же Высоцкий в "Вертикали".

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