Graffiti

Agency Network: 
Published/Aired: 
August 2009
Oxy:  Graffiti
Oxy Print Ad -  Graffiti

Description

Launch magazine ad for OXY’s new acne treatment skin care range specifically for teenage boys.

Print advertisement created by nickandphil, Australia for Oxy, within the category: Health.

Caption

OXY clears up tough teenage skin.

Advertising Agency: nickandphil, Melbourne, Australia
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Illustrator: Ken Taylor
Photographer: Jesper Nielsen
Retoucher: Imagenation
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hagemony's picture

very usual template.

hagemony
Activity Score 335
Guest's picture

Well is this not what advertising is about? Brainstorm idea; develope an image, the more shocking the better; place product and maybe five words or less in the bottom right corner.

As for this specific ad, the art style is nice, but pretty basic idea although I don't mind it. Graffiti is seen as destroying/dirtying the face of the city. The oxy pad is what is buffing: removing dirty acne por...err, painted graffiti with chemicals and other instruments.

Guest
hagemony's picture

well, thank you for sharing the brief. make sense.
respect.

hagemony
Activity Score 335
tirthomitro's picture

wee bit of idea... killed!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture

Nice illustration

alexander_bickov
Activity Score 3281
Both Sides of the Brain's picture

hmmm

Both Sides of t...
Activity Score 173
Copywriter at Bombay
ace85le's picture

Too far stretched for me.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Juan Cabral's picture

They tried to make this product less gay, but it is impossible...

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

tamer samy's picture

nice idea, awesome execution..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

silvi's picture

I like to see this idea in a real wall.

silvi
Activity Score 4170
Copywriter
Guest's picture

Indeed!

Guest
Alubia's picture

It works better as an ambient or outdoor, I think.

Alubia
Activity Score 54
Pub
rolling.stone's picture

There was a great scope of making it ambient, but in this case they lost it

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

i've seen this ad in a cosmopolitan magazine. Where is the text about the features and benifits about the products??

Guest
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