Truth, Father

Campaign
Agency Network: 
Published/Aired: 
April 2008
Oxford Bookstore:  Truth, Father

Description

Print advertisement created by Rediffusion DYR, India for Oxford Bookstore, within the category: Retail Services.

Advertising Agency: Rediffusion DYR, Gurgaon, India
Creative Directors: Abhinav Pratiman, Daniel Upputuru
Art Director: Krishnapriya Dutta Gupta
Copywriter: Bhavna Kher
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Highest Rated

Abra Cadabra's picture

I'm not so sure about the explicit suicide imagery.

Abra Cadabra
Activity Score 102
Other
troika02's picture

I can't seem to explain it but I like these ads. Great...

troika02
Activity Score 210
Graphic Designer at Graphic Designer
topawers's picture

That's because they have a good concept. Great job. A lot of the pieces on this blog rely so much on execution, and people forget that it's all about the concept.

topawers
Activity Score 139
Copywriter
a2o's picture

Good strategy... Lot of posts may come reg the execution though...

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

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a2obspl

www.alpha2omega.in

j4son's picture

nice

j4son
Activity Score 266
Copywriter
Abra Cadabra's picture

I'm not so sure about the explicit suicide imagery.

Abra Cadabra
Activity Score 102
Other
baz's picture

I don’t mind them, but would have worked up the typography up a bit more, maybe embed the full points inside the preceding character to maintain the block type effect.

oedd.net

baz
Activity Score 67
Art Director |

baz

Arebehn's picture

Ok, so now you know that he is not your real father. And then you commite suicide as displayed by the dummy. So, when do you actually go and start reading fiction?

Arebehn
Activity Score 48
Prolam Young & Rubicam
Tero Ylitalo's picture

Maybe the real father commited the suicide instead?

Great, simple and also somewhat classy campaign.

Tero Ylitalo
Activity Score 626
Planner at Zeeland
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