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Thermal Imaging, 3

Campaign
Agency Network: 
Published/Aired: 
December 2011
Oxfam:  Thermal Imaging, 3

Description

Print advertisement created by Y&R, United Kingdom for Oxfam, within the category: Public Interest, NGO.

Caption

Help us fight the effects of global warming.
oxfam.org.uk/donate

Advertising Agency: RKCR Y&R, London, UK
Creative Director: Mark Roalfe
Art Director: Jolyon Finch
Copywriter: Steve Moss
Illustrator: Mark Kendrick
Account manager: Ben Van der Gucht
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Highest Rated

kleenex's picture

I am with you on the half baked idea,

kleenex
Activity Score 58797
Web Designer/Developer
hmaffia's picture

Nice concept, but the line could be better.

hmaffia
Activity Score 744
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

morse's picture

You look a little cold too. Get a hot tea quickly. ;)

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

馬善好's picture

不好

馬善好
Activity Score 25
Creative Director at China
Wordfruit's picture

That works to make me go "Oh no!"

Wordfruit
Activity Score 1023
Roger Keynes's picture

Yes. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

I am sorry - why is the baby dead? and what does it have to do with global warming? what's the scientific connection???
Except of people's empathy for the wrong reasons,
sounds like a of empty slogan. What effects?!

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jackmancer2017's picture

Meh, seems to me like a half baked idea, with the slogan to prove it. 'Don't know what to say - let's just say 'help us''

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Hadrons's picture

yup. you know it makes you wonder where the money goes to...

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

At least the Christmas spirit's alive and well. x

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

kleenex's picture

I am with you on the half baked idea,

kleenex
Activity Score 58797
Web Designer/Developer
Mytwocents's picture

I find this kind of gimmicky. The same way Red Cross used the "negative positive" photographic effect this campaign does a similar play on a graphic device, Thermographies. The only thing is in this one there's very little concept, too linear.
But anyway gets the idea across.

Mytwocents
Activity Score 285
Copywriter
bobby666's picture

i like the idea, the execution and even the way things are put across... good work

bobby666
Activity Score 1462
RMG Connect, India
Spanky's picture

The idea is there. But it probably needs a line or two of body copy to complete the circle. Something along the lines of "Desertification of farmland is caused by global warming. It's estimated that 100,000 children will starve to death as a result this year."

Spanky
Activity Score 4899
Other
MicheleVirgilio's picture

bellissima.

MicheleVirgilio
Activity Score 2617
jackblack's picture

I got the chills looking at this. No pun intended.

jackblack
Activity Score 2363
Art Director
iambusy's picture

still dint get what the ywant to say

iambusy
Activity Score 2219
Copywriter |

busy.

penline's picture

nice...

penline
Activity Score 58
Art Director
Rayn's picture

I thought they meant with this that the people of the present still have a good life, but the kids of the future won't ''they will be cold'' and if we won't change the world now the kids of the future won't survive.

Rayn
Activity Score 14
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