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Thermal Imaging, 2

Campaign
Agency Network: 
Published/Aired: 
December 2011
Oxfam:  Thermal Imaging, 2

Description

Print advertisement created by Y&R, United Kingdom for Oxfam, within the category: Public Interest, NGO.

Caption

Help us fight the effects of global warming.
oxfam.org.uk/donate

Advertising Agency: RKCR Y&R, London, UK
Creative Director: Mark Roalfe
Art Director: Jolyon Finch
Copywriter: Steve Moss
Illustrator: Mark Kendrick
Account manager: Ben Van der Gucht
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Highest Rated

Ed Rapport's picture

I agree great print campaign.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
morse's picture

Really good campaign.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture

Very. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Gime's picture

Excellent! It's simple and direct to the point

Gime
Activity Score 31
Hadrons's picture

I am sorry - why is the baby dead? and what does it have to do with global warming? what's the scientific connection???
Except of people's empathy for the wrong reasons,
sounds like a of empty slogan. What effects?!

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

chanfron's picture

agree with you,I also don't understand the connection between the headline and the image,who can explain it clearly!

chanfron
Activity Score 36
Ed Rapport's picture

I agree great print campaign.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
dsklan's picture

yes, finally something new for this old topic.... i like it!!!

dsklan
Activity Score 1926
Art Director at homeshop
bobby666's picture

good work... kudos to the team...

bobby666
Activity Score 1462
RMG Connect, India
Bill Me Now's picture

don't get it

Bill Me Now
Activity Score 180
MicheleVirgilio's picture

perfect. Specially in Christmas time.

MicheleVirgilio
Activity Score 2617
marano's picture

Eye catching but pretty unclear

marano
Activity Score 348
Graphic Designer
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