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Thermal Imaging, 1

Campaign
Agency Network: 
Published/Aired: 
December 2011
Oxfam:  Thermal Imaging, 1

Description

Print advertisement created by Y&R, United Kingdom for Oxfam, within the category: Public Interest, NGO.

Caption

Help us fight the effects of global warming.
oxfam.org.uk/donate

Advertising Agency: RKCR Y&R, London, UK
Creative Director: Mark Roalfe
Art Director: Jolyon Finch
Copywriter: Steve Moss
Illustrator: Mark Kendrick
Account manager: Ben Van der Gucht
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chuckieT's picture

Nice single. But campaign is same ad 3 times.

chuckieT
Activity Score 680
Creative
Roger Keynes's picture

The mother & child is especially poignant. Liiike.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

I am sorry - why is the baby dead? and what does it have to do with global warming? what's the scientific connection???
Except of people's empathy for the wrong reasons,
sounds like a of empty slogan. What effects?!

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

Really? African mother and child... from poor farming communities... in numerous countries suffering unseasonal droughts.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

You can't relate this directly and you can not prove it's due to so called "global warming".
There is yet to be any conclusive proof for global warming in the scientific community. Look it up.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

Help us fight the 'effects' of global warming. Not global warming itself. Which is Oxfam's MO.
Clever. Look that up. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

reading comprehension: there is no "global warming - therefore there are NO "effects".
Look up: scam. :-))

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

Look up UN Climate Change Resolution. x

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

andylefty's picture

Stunning.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Malala's picture

they want to say if the mother is globe and the child is people? very nice campaign. good thought.

Malala
Activity Score 295
Art Director |

Malalanayake

NicoCiego's picture

If that's the case. this is brilliant.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
bobby666's picture

applause...

bobby666
Activity Score 1462
RMG Connect, India
MicheleVirgilio's picture

big one.

MicheleVirgilio
Activity Score 2617
iambusy's picture

got it...nice

iambusy
Activity Score 2219
Copywriter |

busy.

sintra's picture

nice one

sintra
Activity Score 699
Administrative
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