The coffee that helps you sleep better

Campaign
Agency Network: 
Published/Aired: 
February 2014
Oxfam Intermon:  The coffee that helps you sleep better

Description

Introducing the first coffee that helps you sleep better.
Fair Trade coffee. Buying Fair Trade Coffee helps thousands of families in Africa and Latin America to live with dignity out of their work. This way, they can improve the lives of their families and their community.

Print advertisement created by Kitchen, Spain for Oxfam Intermon, within the category: Non-Alcoholic Drinks.

Advertising Agency: Kitchen, Madrid, Spain
Executive Creative Director: José Carnero
Creative Director: Iñaki Bendito
Creative Supervisor: Yeray de Taburiente Cerpa
Art Director: Zoe Barceló
Copywriter: Rubén García
Account Directors: Jose Antonio Ritoré, Sergio Vicente
Account Executive: Irene Moreno
Retoucher: Benjamín García
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criscscs16's picture

Very cleaver!

criscscs16
Activity Score 117
Martin777's picture

The copy is great, art does not impress me that much

Martin777
Activity Score 363
Copywriter
ajayhotstuff's picture
ajayhotstuff
Activity Score 43
Creative Director
ellis mathew's picture

good try............

ellis mathew
Activity Score 164
MindDrift's picture

Nice headline. But there's no need for the moon-shaped foam.

MindDrift
Activity Score 1154
Art Director
fadirahhal's picture

Smart

fadirahhal
Activity Score 231
Art Director at Emirates Hospital and CosmeSurge
Shraddha_pawar's picture

headline and picture are nicely connecting with each other.. but in bottom, there was no need of putting " Fair trade coffee" and whatever they have written after that. That's looking bad.

Shraddha_pawar
Activity Score 971
Copywriter |

Shraddha

jsptrck404's picture

what are you talking about? that's the entire concept / payoff.
(sleep better knowing that you're buying fair trade coffee.)

good grief.

jsptrck404
Activity Score 437
Art Director |

| think small |

kleenex's picture

good concept.

kleenex
Activity Score 57557
Web Designer/Developer
Austin Video Production's picture

Great tag line.

Austin Video Pr...
Activity Score 1286
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