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Puddle

Campaign
Agency Network: 
Published/Aired: 
January 2012
Ovaltine Print Ad -  Puddle

Also From This Campaign 2

Description

Illustrator: Afi Kafi

Art Buyer: Clariss Alvarez-producer

Print advertisement created by Y&R, Vietnam for Ovaltine, within the category: Non-Alcoholic Drinks.

Caption

Sucks to be short.
Give them hi-calcium for high growth.

Advertising Agency: Y&R, Ho Chi Minh City, Vietnam
Executive Creative Directors: Travis Sorge, Sachin Ambekar
Copywriters: Travis Sorge, Trong Nguyen
Art Directors: Sachin Ambekar, Tung Le, Yerry Indrajaya, Jules Kim, Dian Widjaya
Typographer: Afi Kafi
Account Supervisor: Tarun Dhawan
Account Executive: Hau Pham
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Highest Rated

HTG's picture

Lets pound inferiority into the fragile minds of our already diluted youth.

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
Shawali's picture

Funny idea and awesome illustrations.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

somecopywriter's picture

Great work, love the illustration style.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
HTG's picture

Lets pound inferiority into the fragile minds of our already diluted youth.

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
mitali prasad's picture

i din't get the ad...is he so short that he is sinking....?

mitali prasad
Activity Score 458
General Manager
Roger Keynes's picture

Kewell.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

kleenex's picture

Art looks good, But I do not think both ads sell the product well though.

kleenex
Activity Score 53819
Web Designer/Developer
YCFC19's picture

Illustration is very nice, however the visual makes no sense. The character reaching up from the puddle would have to be as tall as the toes of the boots for this to be feasible. Even in cartoon land that is a bit much.

YCFC19
Activity Score 26
York
Roger Keynes's picture

Welcome to wild, weird* and wonderful world of advertising.

*it can get weird.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

I got 2 words for you: Super Sunday.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Eugens's picture

are you for real? jesus...

Eugens
Activity Score 2624
Copywriter
marano's picture

I agree completely. It's so exaggerated that it makes you second and third guess what is even really happening. It should be more self explanatory.

marano
Activity Score 348
Graphic Designer
Ketz's picture

Funny!

Ketz
Activity Score 11
audyreza's picture

cute.

audyreza
Activity Score 105
Copywriter
marushiao's picture

The illustration style is cool but how about the children who won't grow up by a biological reason? Guess they didn't think of that. Ad bullying ;)

marushiao
Activity Score 8
Editor
bgajus08's picture

Hahaha love these. More Ovaltine please!

bgajus08
Activity Score 136
Copywriter
Eight's picture

Size problem is not my problem.

Eight
Activity Score 148
Production Manager
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