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Agency Network: 
Published/Aired: 
March 2008
OV Print Ad -  See further

Description

Print advertisement created by Leo Burnett, United Arab Emirates for OV, within the category: Electronics, Technology.

Caption

A whole new range of binoculars available at Optique et Vision.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Copywriter: Chermine Assadian
Art Director: Thomas Derouault
Account Supervisor: Carole Hanna
Photographer: Benjamin Dauchez
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ivanshowfine's picture

excellent!!

ivanshowfine
Activity Score 131
Copywriter
Graves™'s picture

Very clever. If anybody doesn't like this its because they take the ad literally.

Graves™
Activity Score 87
DRAFTFCB
Wordnerd's picture

I'm sorry, but i don't like it. I'm not quick in saying "it's not logical" but on this one it bothers me a lot

Wordnerd
Activity Score 6692
Copywriter
sold's picture

i dont now if i like it or not.

dont take me so literally, Graves: the earth is round.

sold
Activity Score 3305
Copywriter
bknowlden's picture

I like it, i just think it's too clever.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

braindrain's picture

I love it. The payoff is well worth the extra few seconds it'll take some people to get.

I like to think there's an acceptable number of casualties for ads. If you're always doing work that everyone will easily get, it usually means you're doing bland work.

braindrain
Activity Score 240
Copywriter
Charlie Pratt's picture

No such thing as "too clever." Keep raising the bar, folks. Good concept.

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 427
erezruby's picture

I like it,
especially because it reminds me of one of my favorite childhood books:
"The big brag" by Dr. Seuss.

erezruby
Activity Score 142
Freelance Copywriter |

"You will not have creative superiority over me!"

www.twentythree.co.il

Whitefang's picture

Done, in TV. Don't have a link though.

Whitefang
Activity Score 509
klaussnow's picture

isn't this like the duracell ad where 'oh, it totally went around the world and came back' idea

klaussnow
Activity Score 1645
Art Director |

... its already been done...

fractalrene's picture

I like it. Good idea, the kind of the ones that win awards.

fractalrene
Activity Score 1504
Copywriter
alvinpck's picture

Similar idea has been done by Mini, a leaves blower, and, a pen brand.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
Garg0yle's picture

Good Ad.

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

johnny_corvair's picture

It's all been done before.

This ad is interesting, and you instantly get that it's for binoculars.
If you want to read into the ad more...fine.

These days advertising is so cryptic, you sometimes need to examine an ad for 5 minutes before you get it.
Who are these judges at awards shows anyway...some kind of a CSI team?

johnny_corvair
Activity Score 42
art director, saudi arabia
gracey's picture

genius, witty, and original! well done!

gracey
Activity Score 100
Other
shahid.h's picture

smart!
good thought!

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
imke's picture

Very smart indeed.

imke
Activity Score 472
rahil's picture

excellent!!

rahil
Activity Score 20
FlyingDogs's picture

Very very good.

FlyingDogs
Activity Score 968
Copywriter
Tripioso's picture

Hahahahah! It was one of my favorite jokes about overpowered liars. And its taken as an ad.
Sooooooo Good!

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Hermoso's picture

this is not a new idea, but it is great. na it's boring and forced.

Hermoso
Activity Score 64
Copywriter at Copywriter
kergu's picture

stupid! idea..

kergu
Activity Score 6795
Guest's picture

Are you talking about yourself?

Guest
Vicomte's picture

Hey Chermine,
un ancien élève à toi te fais un coucou de Düsseldorf. J´espère que tout va bien.
En tout cas, pour faire une bonne annonce comme ca, tout doit bien aller ;-)
Respect

Vicomte
Activity Score 287
Copywriter at Copywriter
Conceptualizer's picture

OH MY GOD ! THATS AWARD WINNING MATERIAL A+

Conceptualizer
Activity Score 32
Resala Communications
capywriter's picture

reminds of this:http://adsoftheworld.com/media/print/stihl_blowers_leafs

completely different product, just the insight is somehow similar. Not saying 'done' though ;)

capywriter
Activity Score 5512
Copywriter at Freelance
Boxey's picture

It should be "farther," not "further."

Boxey
Activity Score 8879
Melaleuca In-House
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