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Agency Network: 
Published/Aired: 
June 2009
Outpost Print Ad -  Beer

Description

Print advertisement created by Lowe, Belgium for Outpost, within the category: Recreation, Leisure.

Advertising Agency: Lowe Brussels, Belgium
Creative Director: Véronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder
Retouching: Urban Graphic Factory
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Guest's picture

Good concept, photoshop sucks!

Guest
Guest's picture

Oh, come on...What you suppose the actual game graphics looks like? It’s fine with me.

Guest
Guest's picture

What you suppose the actual game graphics looks like? It’s fine with me.

Guest
premc's picture

gud one !
7/10

prem.c.sankar

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

NastyJester's picture

Sweet idea... really like it.

NastyJester
Activity Score 740
Copywriter
elnietodeNicho's picture

This one is way better that the other one. Just for the beer.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
Guest's picture

why would drinking a beer in the middle of a gunfight at war ever seem appealing

Guest
Guest's picture

Many real soldiers saw the appeal. More than one army gave itself 'Dutch courage' (no offense to our friends from the Netherlands, it is just an English expression) before battle. The British navy used to issue rum before battles. The Russians in WW2 got tanked on vodka. Many GIs in Vietnam were stoned on weed or something stronger.

Personally, even though I'd know it would hamper my coordination and decision-making ability and lower my chances of personal survival, I'd probably want a stiff slug of booze before going into battle.

Guest
capywriter's picture

Aha, at last another Belgian ad. And quite a good one.

capywriter
Activity Score 5512
Copywriter at Freelance
Gilbert Berkam's picture

First idea...

Gilbert Berkam
Activity Score 71
Guest's picture

Sweet!

Guest
hari.'s picture

cool

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

mango_mother's picture

ืnice one

mango_mother
Activity Score 12
Copywriter at Leo Burnett & Arc Bangkok
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