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Sea-horse

Campaign
Agency Network: 
Published/Aired: 
April 2010
Otrivin:  Sea-horse

Description

Print advertisement created by Saatchi & Saatchi, Israel for Otrivin, within the category: Pharmaceutical.

Caption

Let the sea help you breathe

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv / Switzerland
Chief creative officers: John Pallant, Roger Kennedy, Derek Green
Executive Creative Director: Yoram Levi
Creative directors: Nadav Pressman, Ad Noy
Art directors: Yuval Zuckerman, Udi Ovadia, Fiona Parkin
Copywriters: Idan Regev, Eliad Friedman
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Planner: Carolyn Dateo
Account supervisors: Stéphanie Rupp, Kirsten Kollerie
Advertiser's Supervisor: Philippe Zell
Account Managers: Mélanie Foucher, Elena Ballestreros
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Highest Rated

i have a question's picture

disgusting..

i have a question
Activity Score 73
Netsurf Network
Guest's picture

Funny idea, although some people may see it as disgusting..

Guest
Hiperion's picture

WTF?

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
i have a question's picture

disgusting..

i have a question
Activity Score 73
Netsurf Network
Dzsoi's picture

Taking a brand promise literally is never a great idea, but I don't really mind this ad. It's okay, just not exhibition material.

Dzsoi
Activity Score 8611
Copywriter
capywriter's picture

My breathing is well, but what's that fishy smell... :)

capywriter
Activity Score 5513
Copywriter at Freelance
atb2005's picture

I don't get all the "disgusting" comments. This is a seawater spray, and visuals make sense. Obviously, there's a little twist here.

atb2005
Activity Score 13557
Hibon's picture

catchy idea and visual.... but forced.People will look at the ad but will forget the name of the brand.

Hibon
Activity Score 3734

Simple ideas are the best !

POWER BOY's picture

NO..NO...

POWER BOY
Activity Score 40
Guest's picture

are they picking in his nose??

Guest
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