Advertisement

Painting, 4

Campaign
Agency Network: 
Published/Aired: 
May 2008
Otrivin:  Painting, 4

Description

Print advertisement created by Saatchi & Saatchi, Italy for Otrivin, within the category: Pharmaceutical.

Caption

Blocked nose?

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: Rob Perry
Photographer: Davide Bodini
Log in to post comments

Highest Rated

Bye's picture

Inverted: http://www.otrivin.ca/product.htm What nasal spray for dogs exactly?

Bye
Activity Score 1464
NIke's picture

Awesome!

NIke
Activity Score 61
entropiamonamour's picture

Love it.

entropiamonamour
Activity Score 65
esteb's picture

Is it for dog or humans?

esteb
Activity Score 673
art
Inverted's picture

dogs.

Oh, and dumbasses.

Inverted
Activity Score 193
Westerdals
Bye's picture

Inverted: http://www.otrivin.ca/product.htm What nasal spray for dogs exactly?

Bye
Activity Score 1464
whitespace's picture

he was being sarcastic.

whitespace
Activity Score 1953
Creative Director
Kaifa's picture

Nice, funny, good.
-------------------

Kaifa
Activity Score 136
Copywriter |

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

Wordnerd's picture

haha, nice!

Wordnerd
Activity Score 6692
Copywriter
Bye's picture

Again, most of the positive comments come from people who joined right after this was uploaded. It's getting really bad lately. About the ad, if this isn't for dogs than there's really no logic behind this and again, nice art though accompanied by a very 'Italian' idea.

Bye
Activity Score 1464
Wordnerd's picture

agree on the "join and cheer"-tactic this is very sad. And I don't even get for what purpose. as if the comments here could score anything..

On the ad i disagree. i love being a smartass but here it doesn't bother me at all that it is not for dogs. it has an interesting visual is nice to look at and makes a clear message. i am sure people are able to understand the strech here. since otrivin is a quiet known brand in germany (guess in italy, too) if you don't know the brand it would be hard, i agree.

Wordnerd
Activity Score 6692
Copywriter
djakuza's picture

wow otrivin for dogs!! funny ads but they're making no sense!

djakuza
Activity Score 517
Art Director
getconnected2001's picture

Hats of to the Agency!

If you love indian advertising, do visit
http://indianadsblog.blogspot.com/
Amit Singh

getconnected2001
Activity Score 987
Art Director at New Delhi
Rekker's picture

love it!
congrats guys!!

Rekker
Activity Score 123
creative |

Say no more...

blacksmurf's picture

lovely done, nice concept...
really good job.

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

Saatchi Makak's picture

Boooooooooooooooooooooooooooooooooooooooooooo

Saatchi Makak
Activity Score 246
Singapore
obladis's picture

I like it. Very good idea.

obladis
Activity Score 298
art director
robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
jon_this's picture

I don't know that brand but just by watching the visual and reading the copy I get the benefit...

I know its a dog but its funny and it more like a metaphore, some of you are real tightasses

jon_this
Activity Score 27
ddb
m í t i c o's picture

Also has it the eyes blocked?

---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.
http://artektracho.blogspot.com

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
BAdman's picture

I know its not for dogs, its more of a metaphor, i really like it.

BAdman
Activity Score 23
Graphic Designer
nice gaijin's picture

wow, one idea with four identical executions. How exciting.

nice gaijin
Activity Score 815
FlyingDogs's picture

Hahahahaha!!! Funny.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
sodomy's picture

woooooow

sodomy
Activity Score 262
student academy of art university [advertising]
yun siang orangutan's picture

Lovely

yun siang orangutan
Activity Score 298
Singapore
R. Rinaldi's picture

Woof

R. Rinaldi
Activity Score 686
Singapore
Cooky1257's picture

You don't need to feature your target in your ads.
One small ctiticism is the ad only shows me the problem.

Cooky1257
Activity Score 16
Other
artads's picture

all 4 ads are thought provoking,humorous,intelligent and to the "point", i am rushing out to buy one

artads
Activity Score 3
thatcham
Scam Detector's picture

Mind you there were SIX CREATIVE DIRECTORS needed for this very mediocre campaign.

Scam Detector
Activity Score 1048
General Manager
goldwin's picture

Too many fake comments. Too many users subscribed in the last day.
Sorry, but this is very pathetic from Saatchi.

goldwin
Activity Score 13
Art Director at dc
awenindo's picture

Honest question:can somebody tell me, how do you know if a dog has a blocked nose?

awenindo
Activity Score 215
ARALE_Norimaki's picture

the dog (hunting dog) use its sense of smell to point where the hunted duck/bird is. The pose of that dog is commonly used to point where the duck/bird is located...

if a dog has a blocked nose, it cant locate the hunted bird/duck even at his own head...:D

ARALE_Norimaki
Activity Score 16
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement