Description
Print advertisement created by JWT, Argentina for Other Images, within the category: Professional Services.
Executive Creative Director: Gonzalo Vecino
Art Directors: Gonzalo Vecino, Constanza Dietrich
Copywriter: Pablo Álvarez Travieso
Illustrator: Estilo 3D
Postproduction: Ricardo Rossi
Agency Producer: Fabián Catanese
and win clio. and you?
Won an award depends on several factors, such as: good idea, nice execution, network lobby, numbers of submissions, etc. This campaign is beautiful, nice executed, but it's absolutely empty. Imitating an art installation isn't new and the concept is absolutely flat. So, the fact of this campaign won Clio doesn't make it excellent. It's an ok campaign, and I'm sure there was better stuff that was even on shortlist.
I don't hate the concept, but maybe it would been better if if had been a greenhouse filled with actual photos of trees instead of cut-outs of photos.
almost there, I would say.
it does looks nice
Creativity is a natural extension of our enthusiasm
k, not bad.
Keep making stuff like this and believing it is your best, it'll make it easier for us students to take your jobs when we get out of school.
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