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Salmon

Campaign
Agency Network: 
Published/Aired: 
March 2008
OSO:  Salmon
OSO Print Ad -  Salmon

Also From This Campaign 3

Description

Print advertisement created by DDB, Australia for OSO, within the category: House, Garden.

Caption

Separate is best.

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Art Director: Tim Green
Copywriter: Tim Cairns
Typographer: Jay Young
Photographer: George Scott
Retoucher: Dennis Monk
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Highest Rated

chunkdude's picture

i dont understand this at all.

chunkdude
Activity Score 31
Humber College - Advertising Copywriting |

- Jared

www.jaredfriedberg.com

chunkdude's picture

i dont understand this at all.

chunkdude
Activity Score 31
Humber College - Advertising Copywriting |

- Jared

www.jaredfriedberg.com

ivan's picture

Food items that don't go together are mixed up. Suggesting if you don't wrap each individually, it will taste like this mess.

ivan
Creative Director at Ads of the World
A.G. Pennypacker's picture

That's a hell of a stretch. Is that even why people buy cling wrap? To separate food?

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
thirty6chambers's picture

the main purpose is to of course keep food fresh but keeping the flavor contained could be another selling point.

thirty6chambers
Activity Score 1464
Art Director
ackattak's picture

I agree. It took me a long time to figure these out. That should never be the case for ads that try to be as clean and simple as these.

ackattak
Activity Score 396
Copywriter
kusseejner's picture

I thought that the idea with cling wrap was to keep things fresh? For storage, I have come up with the trick of using different plates. Besides, with all the molecular fusion food that's around now, this dish could be real (and possibly expensive).

kusseejner
Activity Score 242
chunkdude's picture

yeah as much as its "Suggesting if you don't wrap each individually, it will taste like this mess.", i think its safe to say most people dont cram random foods onto one plate with each other for storage and that generally things are separated.
i dont like these ads at all, i think the insight is really lacking. this might work better for baking soda

chunkdude
Activity Score 31
Humber College - Advertising Copywriting |

- Jared

www.jaredfriedberg.com

Jet Propulsion Lab's picture

Y'all don't know what you're talking about!
I mean, have you ever tried grilled salmon over a bed of gummi worms? I mean, HAVE YOU??? Frosted sour gummi worms are the BEST!!

Jet Propulsion Lab
Activity Score 10679
Copywriter
doworkson's picture

i totally hate when people do this, but i gotta do it... this idea has been done a million times in a million books.

doworkson
Activity Score 242
Copywriter
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