Bruised, 3

Campaign
Agency Network: 
Published/Aired: 
December 2012
Oslo Winterpark:  Bruised, 3

Description

Targeting hardcore downhill skiers & snowboarders who know the t-bar is a pain in the ass, this campaign promotes the new six seat chair lift and ran in Norwegian ski- and snowboard-magazines.

Print advertisement created by Anti, Norway for Oslo Winterpark, within the category: Recreation, Leisure.

Caption

The T-bars are history. Introducing the new six-seat ski lift.

Advertising Agency: Anti Inc, Oslo, Norway
Executive Creative Directors / Creative Directors: Erik Heisholt, Kjetil Wold
Creatives: Thomas Larsen Eltvik, Torstein Søreide Skogedal
Senior Graphic Designer: Mats Ottdal
Account Manager: Kenneth Pedersen
Project Manager: Hanne Benum Lorange
Photographer: Ole Musken/Palookaville
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kleenex's picture

You have got to be kidding me!!?!?!?!

kleenex
Activity Score 58777
Web Designer/Developer
Tom Megginson's picture

They get attention, speak to a real issue, and do it simply. I like them.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
morse's picture

This works well and it's based on a good insight.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vanderleun's picture

It's crappy and makes people think of shit.

vanderleun
Activity Score 71
SayWhat's picture

You rating 1. Average: 3 (15 votes)...fair enough?

SayWhat
Activity Score 63
Creative Director
Nike Diesel's picture

a bit infantile concept and weak art direction. type is extremely unappealing.

Nike Diesel
Activity Score 13708
Art Director
Spoonfeederxxx11's picture

The bum is the ad and what comes out of the bum is the idea...

Spoonfeederxxx11
Activity Score 184
Copywriter
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